Author archive: Michael Hutton

We are extremely passionate about everything digital marketing and even more passionate about helping others to understand and utilise the latest digital marketing techniques. Our digital marketing blog enables us to let our hair down and write from the heart on industry news topics and give free hints and tips on how to improve your own digital marketing.

Read the latest articles by Michael Hutton

Michael is a successful entrepreneur with a strong background in all areas of web development, online marketing, graphic design and IT. As the current owner of Improve Position, as well as a small range of other related businesses, Michael's enthusiasm shines through with his passion to help others understand and succeed in the world of online business marketing.

What Is Image Optimization For The Web?

When it comes to your website, speed is important…super important! How quickly your pages load affects both visitor behaviour and rankings, and one of the main reasons for a website being slow is un-optimised images. But, what is image optimization for the web? Well, in this article, I will explain about website performance optimisation in…
How To Add Google Analytics To WordPress

How To Add Google Analytics To WordPress

Google Analytics is the best form of website analytics available. If you have a WordPress website and want to know how well it is performing, you need to install Google Analytics. But you could be wondering how to add Google Analytics to WordPress. Well, read on to find out. How To Install Google Analytics On…
How To Point Your Domain To Your Website Host

How To Point Your Domain Name To Your Website Host

Two questions that I get asked time and time again when someone is in the process of setting up a website hosting account, is ‘how to point your domain name to your website host’ and ‘can I move my domain name to a different host’. The process is quick and easy and this guide will…
What Is The Difference Between SEO And SEM

What Is The Difference Between SEO And SEM?

Wondering what is the difference between SEO and SEM? Well, Search Engine Optimisation (SEO) is the process of optimising your website to enable it to rank well in the organic search results. Whereas Search Engine Marketing (SEM) is the different marketing methods available to get you more traffic from search engines as a whole. What…
How To Speed Up WordPress

How To Speed Up WordPress

WordPress, in my opinion, is the best content management system…nothing comes close to it! However, one of the downsides is that it can become slow and sluggish. Well, in this article, I will show you how to speed up WordPress. Why Can WordPress Be Slow? If WordPress is the best content management system, you are…
How Long Does It Take For SEO To Work

How Long Does It Take For SEO To Work?

One question that we get from clients all the time is “how long does it take for SEO to work?” With the high costs that can be associated with SEO, this is certainly a fair question to ask. Having an exact answer to this question isn’t always easy, but this article will help you to…
Must Have WordPress Plugins

Must Have WordPress Plugins

WordPress is a fantastic content management system and one of its major advantages is the fact that you can extend its functionality through the use of third-party plugins. But, with nearly 56,000 plugins now available, how do you what are the best plugins for WordPress? Well, in this post, we list our must have WordPress…
How To Use Wordpress

How To Use WordPress – A Beginners Guide

Have you recently invested in a new website which has been built in WordPress and don’t have a clue how to edit WordPress website content? Or, maybe you are thinking of having a new website and WordPress has been recommended to you. Either way, if you have no experience of how to use WordPress, then…

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