Author archive: Michael Hutton

We are extremely passionate about everything digital marketing and even more passionate about helping others to understand and utilise the latest digital marketing techniques. Our digital marketing blog enables us to let our hair down and write from the heart on industry news topics and give free hints and tips on how to improve your own digital marketing.

Read the latest articles by Michael Hutton

Michael is the founder and managing director of Improve Position with a strong background in both web development and technical SEO. His enthusiasm shines through with his passion to help others understand and succeed in the world of online business marketing.

how to get backlinks indexed

How To Get Backlinks Indexed Faster In Google

As a business owner, you already know that backlinks on your website are essential for improving your Google search rankings. But it can be frustrating to put in all the effort of creating great content and having other high-ranking sites linking back to yours, yet seeing slow, if any, backlink indexing results from Google. The…
Managing Your Google Ads Campaigns Like A Pro

Managing Google Ads Campaigns Like A Pro

Pay-per-click (PPC) advertising is one of the best ways to reach your target audience, and with Google Ads, you have a platform that can get your ad seen among some of the 3.5 billion Google searches that happen every day.  With this massive reach available to you, your potential customers will be there, so the…

What Is Local SEO & How Does It Work?

These days, having a website is essential if you’re running a small business and having a healthy dose of search engine optimisation (SEO) keywords sprinkled over each page will do wonders for getting your site seen all over the country, or the world.  However, you’ll also benefit from focusing on your local SEO too. But,…

Marketing Attribution Models Explained

A customer’s buying journey is never straightforward. That final conversion might be weeks in the making, with your customer putting in a lot of leg work beforehand. But, which channel tipped the balance into making their purchase? Unless you’re endlessly crunching numbers and trudging through acres of analytical data from multiple sources, you might never…
PR Outreach – What Is It & How To Do It Right

PR Outreach – What Is It & How To Do It Right?

Whatever your service or product, all business owners need a little help to get their name out there and grow their business. So, if you’re struggling to make your mark, some positive PR outreach will make sure your business is front and centre in people’s minds. Through physical or digital (or both) press coverage, you…
What Is Push And Pull Marketing

What Is Push & Pull Marketing?

The term may not be one you’ve heard too much about, but push and pull marketing is an action plan that should be at the heart of every good online – and offline – marketing strategy. While it’s common for businesses to use push or pull marketing, or even a mixture of both, to get…
How To Add Your Business To Google Maps

How To Add Your Business To Google Maps

Google has the highest market share for any search engine in the world so it makes sense for businesses to embrace all the features they have to offer. And to help you reach the coveted number 1 spot in any relevant search, one of Google’s free-to-use tools can help you do just that – Google…
What Is Conversion Rate Optimisation (CRO)

What Is Conversion Rate Optimisation (CRO)?

‘SEO’ is crucial to digital marketing and it’s one of the most common acronyms you’ll hear in the industry. But, while essential to driving traffic to your site, it’s not the only thing you need. The other crucial acronym to look out for is ‘CRO’ – Conversion Rate Optimisation.  In this guide, you’ll discover what…

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