Author archive: Michael Hutton

We are extremely passionate about everything digital marketing and even more passionate about helping others to understand and utilise the latest digital marketing techniques. Our digital marketing blog enables us to let our hair down and write from the heart on industry news topics and give free hints and tips on how to improve your own digital marketing.

Read the latest articles by Michael Hutton

Michael is the founder and managing director of Improve Position with a strong background in both web development and technical SEO. His enthusiasm shines through with his passion to help others understand and succeed in the world of online business marketing.

What Is Push And Pull Marketing

What Is Push & Pull Marketing?

The term may not be one you’ve heard too much about, but push and pull marketing is an action plan that should be at the heart of every good online – and offline – marketing strategy. While it’s common for businesses to use push or pull marketing, or even a mixture of both, to get…
How To Add Your Business To Google Maps

How To Add Your Business To Google Maps

Google has the highest market share for any search engine in the world so it makes sense for businesses to embrace all the features they have to offer. And to help you reach the coveted number 1 spot in any relevant search, one of Google’s free-to-use tools can help you do just that – Google…
What Is Conversion Rate Optimisation (CRO)

What Is Conversion Rate Optimisation (CRO)?

‘SEO’ is crucial to digital marketing and it’s one of the most common acronyms you’ll hear in the industry. But, while essential to driving traffic to your site, it’s not the only thing you need. The other crucial acronym to look out for is ‘CRO’ – Conversion Rate Optimisation.  In this guide, you’ll discover what…
How To Add Google Search Console To WordPress

How To Add Google Search Console To WordPress

Google Search Console (GSC) is the ideal tool to optimise the search performance of your website, especially if you’re a WordPress user. Giving you detailed information on how your site has been crawled and indexed by Google, you can also see what people have searched for to get them there.  However, GSC has a lot…
What Is PPC?

Pay Per Click [PPC]: A Beginners Guide For 2022

What is PPC? Pay per click paid search marketing is something that all businesses and marketers will be familiar with even if they don’t have much knowledge about how it really works. Done well, a solid PPC strategy can be a great way to generate quality leads through your website, so having even a basic…
how long does it take for seo to work

How Long Does It Take For SEO To Work?

For many, measuring SEO is something way out of their comfort zone. While recognising it’s needed for their website and business success, the million-dollar question is usually “how long does it take for SEO to work?”. But, thanks to a whole host of variables, there’s no definitive answer. However, if you’re looking into SEO, this…
how does link building help seo

How Does Link Building Help SEO?

Every online business out there should know the basics of building quality external links for search engine optimisation (SEO) to boost visibility while increasing sales and sector authority. But many business owners are still unsure about the terminology and how to do this so are always asking ‘how does link building help SEO’? It’s always…
Google Analytics eCommerce Tracking For WooCommerce

Google Analytics eCommerce Tracking For WooCommerce

If you’re running a website for your business, Google Analytics is the best website analytics tool available, with detailed reports telling you how well it’s performing. And, if you run an eCommerce website, thanks to the advanced Google Analytics eCommerce tracking features that you can set up, it becomes an even more powerful tool. In…

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