Author archive: Michael Hutton

As a business owner, you already know that backlinks on your website are essential for improving your Google search rankings. But it can be frustrating to put in all the effort of creating great content and having other high-ranking sites linking back to yours, yet seeing slow, if any, backlink indexing results from Google. The…

Pay-per-click (PPC) advertising is one of the best ways to reach your target audience, and with Google Ads, you have a platform that can get your ad seen among some of the 3.5 billion Google searches that happen every day.  With this massive reach available to you, your potential customers will be there, so the…

These days, having a website is essential if you’re running a small business and having a healthy dose of search engine optimisation (SEO) keywords sprinkled over each page will do wonders for getting your site seen all over the country, or the world.  However, you’ll also benefit from focusing on your local SEO too. But,…

A customer’s buying journey is never straightforward. That final conversion might be weeks in the making, with your customer putting in a lot of leg work beforehand. But, which channel tipped the balance into making their purchase? Unless you’re endlessly crunching numbers and trudging through acres of analytical data from multiple sources, you might never…

Whatever your service or product, all business owners need a little help to get their name out there and grow their business. So, if you’re struggling to make your mark, some positive PR outreach will make sure your business is front and centre in people’s minds. Through physical or digital (or both) press coverage, you…

The term may not be one you’ve heard too much about, but push and pull marketing is an action plan that should be at the heart of every good online – and offline – marketing strategy. While it’s common for businesses to use push or pull marketing, or even a mixture of both, to get…

Google has the highest market share for any search engine in the world so it makes sense for businesses to embrace all the features they have to offer. And to help you reach the coveted number 1 spot in any relevant search, one of Google’s free-to-use tools can help you do just that – Google…

‘SEO’ is crucial to digital marketing and it’s one of the most common acronyms you’ll hear in the industry. But, while essential to driving traffic to your site, it’s not the only thing you need. The other crucial acronym to look out for is ‘CRO’ – Conversion Rate Optimisation.  In this guide, you’ll discover what…