Search engine optimisation (SEO)

On average, 70% of a website's traffic will come from organic search, so if you want to reach more customers online, it is imperative that you come up for the search terms your customers are using. Search Engine Optimisation (SEO) helps you reach the right customers for increased traffic, leads and sales.

Our 5 Stage SEO Process

With over 250 different ranking factors being used by Google, SEO can be a minefield. There is such a wide variety of services at play, both on-site and off-site, that managing these services to a continuously high standard can be a challenge in itself. This is why we have broken our service down into a streamlined, 5 stage process.

Campaign Onboarding

You hold a lot of valuable knowledge about your business, market and goals and it is vital that we extract as much of this knowledge as possible. We start your campaign by providing you with an intake questionnaire that will give us answers to the most important questions. We may also follow this up with a phone call to discuss the results of this questionnaire in greater detail, to ensure we have everything we need.

Data Analysis

Once we have access to everything we need, we run a kickoff data analysis report and a Google Analytics audit. These are custom-built reports that pull data from Google Analytics, Google Search Console and SEMrush to see the current state of your website and conversion performance. This will help us to see areas where you are performing well and areas that are underperforming and need urgent attention.

Competitive Analysis

Once we have evaluated your website, it is time to look at your competitors. We will highlight the best performing websites in your vertical and use our tools to find what is working for them, and what isn't. This will help us formulate a multi-channel SEO strategy, based around the channels already working in your niche.

Project Planning

Finally, we will build a bespoke project plan that sets out the exact tasks and deliverables that we will undertake to help you reach your online marketing goals. You will have your own workbook file that remotely connects to our central project management tracker, so you can always keep an eye on the progress of your campaign at every step.

Website Quality Audit

We have our own custom-built tool that pulls in every page on your website, using data from SEMrush, Ahrefs, Google Search Console, Google Analytics and Screaming Frog. The tool then cross-references this data and generates a quality score, which allows us to make decisions about what to do with every page on your site. We like to think of this tool as our SEO swiss army knife that gives us the edge over other agencies.

Technical SEO Audit

We run a full technical audit of your website to look for any issues in regards to coding and structure. This is then passed to one of our developers, along with the results of the website quality audit, to apply the fixes to help search engines crawl your site more efficiently.

Keyword Research

Keywords are the search terms that people use to find your business online and are the heart and soul of any SEO campaign. If you are not targeting the right keywords, all your SEO efforts will be wasted. So, getting them right is vital to your success. We will find the primary and secondary keywords that your most important pages should be ranking for.

On-Page Optimisation

Once your website is technically sound and we know the keywords it needs to be ranking for, we will devise an optimisation strategy to get them ranking. This will include improving the site structure through correct internal linking, adding schema markup and optimising your content to be in line with what search engines want to show in their results.

Content Audit

Using the data from the website quality audit, we will analyse the content side of your website. This will aim to improve the quality, targeting and focus of existing pages, whilst maintaining relevance and brand messaging throughout.

Keyword Gap Analysis

Once your existing page content is up to scratch, it is time to build new content that will help your website reach a much wider audience. We carry out a full keyword gap analysis that finds the keywords and topics your competitors are ranking for, that you are not.

Content Strategy & Creation

Using the results of the keyword gap analysis, we will build-out content topics for your blog and/or bottom of the funnel pages in the form of a content calendar, assigning user intent and funnel mapping to each. Once this has been signed off by you, it will be passed to our copywriters, so we can start producing and uploading the content on your behalf.

Citation Audit & Management

Citations are online mentions of your brand across the web which are used by Google as a sign of trust and relevance. The most popular being national, local and niche-specific directories which are used in their local algorithm. We will find the directories where your business is already listed, manage these listings to ensure the data is up-to-date and suppress any duplicates. We will also build new listings where your business does not have an existing listing and manage the reviews across the entire local ecosystem to ensure your brand is being presented in the best light.

Backlink Audit & Cleanup

We will carry out a full backlink analysis of your website using SEMrush, Ahrefs, Majestic and Google Search Console to get a full picture of all websites that are currently linking to you. We will analyse each and every link via our quality scoring system, ensuring any harmful links are either removed or disavowed.

Link Outreach & Acquisition

Once your existing backlink profile is clean, it is then time to start building new links. We typically do this via editorial and guest post outreach, whereby we source websites in your niche that already rank well and get a lot of organic traffic from Google. We pitch to these websites on your behalf, writing guest posts for their blogs which ultimately includes a link back to your website. Not only does this help to promote your website content to their readers, but it helps to pass authority and build trust in the eyes of Google, helping your website to rank for more competitive search terms.

Regular Auditing

Each and every month, we keep an eye on Google Search Console and Bing Webmaster Tools to check for any crawl, indexing or sitemap issues and apply fixes, where required. We also run a technical and backlink audit each month, to ensure we can react quickly to any issues as and when they arise.

Monthly SEO Report

Every client is provided with a detailed report at the end of each 30 day period that gives a full breakdown of their campaign performance. This includes organic traffic stats and conversion data from Google Analytics, performance data from Google Search Console and Google MyBusiness, and ranking performance from SEMrush. This is a custom-built report, built-in Google Data Studio, allowing each and every client to see the data that is important to them, which other agencies cannot provide with their off-the-shelf reporting solutions.

Campaign Wrap Up Report

At the end of your campaign period, we will provide you with a wrap-up report that shows the overall ROI improvements from start to finish, along with a next step plan to take things to the next level.

Google Search Console
Bing Webmaster Tools

Results other agencies can only dream of.

We have had the pleasure of working with many different businesses in a wide variety of industries to help them meet their aggressive online marketing goals. As a technically focused agency, we build our own proprietary tools that give our clients an edge in the market, generating results that other agencies can only dream of!

These screenshots show the overall increase in organic traffic that some of our clients have experienced.

520% Increase In Organic Traffic
600% Increase In Organic Traffic
900% Increase In Organic Traffic
733% Increase In Organic Traffic

Reviews that speak for themselves.

Google Rating
Based on 13 reviews
Facebook Rating
Based on 3 reviews

Mark R.
Mark R.
18:11 25 Mar 21
I thoroughly recommend Michael at improve position he has helped my site go from strength to strength and explained how I could do this in simple language. Amazing work ethic and supremely skilled at what he does. Great company!
Anthony R.
Anthony R.
14:53 05 Jan 21
As an IT Business, we have utilised many SEO companies over the years which have been hit-and-miss with extortionate monthly costs.Improve Position has provided us with effective SEO at an affordable price since 2018.We find the service is personable, responsive and cost-effective. The monthly reports and stats are invaluable when keeping track of where we are in terms of ranking organically and what areas of the SEO are actually gaining the best results.We are grateful that we have finally found a UK based company that manages SEO who are always at hand to make changes and answers questions when required.
Paul R.
Paul R.
00:20 21 Mar 20
Improve Position has completely delivered everything I could have hoped for.Michael Hutton told me up front what he was going to plan to do.He delivered this.On time.On specification.Mike was easy to work with, responsive and he knows exactly what he is doing.If I need more work of the same, I will not be looking beyond Michael Hutton and Improve Position.Paul
Claire R.
Claire R.
09:51 06 Feb 20
I have been using Mike's services for Website and SEO for around 5 years now and can honestly say he is an absolute pleasure to work with. Mike is a true professional who really knows his stuff. We have worked on many projects together and he is always willing to explain things in a clear, concise way. He is a great Project Manager who is honest, reliable and trustworthy in an industry where there are plenty ready to take your money and do very little! Mike has good attention to detail, nothing is ever too much trouble and he always gets the job done. I would highly recommend Mike to anyone who needs a true Expert to make a complex subject such as SEO simple and to deliver a great service.

Why Choose Us

100% Transparent Project Management

Our custom-built project management system is what really sets our agency apart from everyone else. Built in Google Drive, we map out a 12-month plan that lists daily tasks that we will undertake to reach deliverables and milestones we set.

Once your project plan has been created, you will have 100% access to everything through your own personal workbook file, so nothing is hidden. This file allows you to see what work has been completed, what work is in progress and what work is coming up.

Your workbook file will also show actions that need to be taken on your account, along with a full list of backlinks and content that we are creating on your behalf. Everything is updated in real-time so, at any point, you can log in and see the progress of your campaign.

Custom Built SEO Tools & Reporting

Off-the-shelf SEO tools and reporting solutions are great, but they are limited and lack the ability to customise them to a client's individual needs. That is why we build our own custom proprietary SEO tools and reports for our clients.

Our tools utilise the Google Suite of applications to scrape and pull data via APIs from top industry-leading SEO tools, including SEMrush, Ahrefs, Majestic, ScreamingFrog, Google Search Console, Google Analytics and Google MyBusiness.

We can then run advanced analysis formulas on this data to find the most important statistics and present it in the most meaningful way via Google Sheets and Google Data Studio.

We Get Real Results

With Google's algorithm becoming increasingly more intelligent, SEO is becoming increasingly more difficult. Despite this, there are still many SEO agencies out there guaranteeing "position 1 rankings" as a means just to pull people in.

However, there are no guarantees with SEO and although first-place rankings is a great goal to have, the results of a successful SEO campaign should not be measured by this alone.

Our SEO service focuses on proven white-hat methods to not just increase search engine rankings but to increase both high-quality traffic and conversions as a direct result of what we do. This is backed up by our case studies which show the quality and tangible results you can expect from our service.

5 Star Reviewed Agency

Our agency has an ever-growing list of 5-star reviews on both Facebook and Google. Our personalised service goes far beyond just getting SEO results, and this is backed up by the reviews we regularly receive from our happy customers.

Getting results from SEO is important, but doing this whilst providing the very best in customer service is critical. Every client is a long-term relationship and we care about their success just as much as we do our own.

With over 130 clients on our books, we have been trusted by businesses across the whole of the UK, from local start-ups to national celebrities.

Frequently Asked SEO Questions

How Much Does Your SEO Service Cost?

As you can see, SEO is a very in-depth and complex service. There is no upper spend limit when it comes to SEO, as you are paying for time - the more time that can be spent on a campaign, the greater the results and the faster those results can come in.

Therefore, the best way to approach SEO is to devise a marketing budget first, based on what your business can afford to spend. We would then advise and create a strategy, based on that budget, to ensure you are getting the most for your money.

Due to the fact that so many different services make up SEO, it is an on-going and full-time job. So, when it comes to outsourcing this area of your marketing, you should have a budget in mind that is equivalent to employing a full-time marketing expert, in-house.

We can work to almost any sized budget, but typically advise our clients to have a minimum spend of £1000 a month to get the best results from the service.

How Does Your SEO Pricing Work?

We charge a monthly retainer fee for our SEO services, which is based upon the total number of estimated work hours over the life of your campaign.

These fees are billed at the start of each month to retain our agency services for that month.

I Am A Small Business With A Limited Budget. Can I Still Afford SEO?

We would typically advise a minimum budget of £1000 a month for SEO services. However, we understand that this may seem like a large amount if you are a small business with a limited budget.

For clients who fall into this category, we do offer a range of off-the-shelf SEO packages. These packages have been designed to suit most markets and objectives and include a limited number of hours, backlinks and content each month for a fixed monthly fee.

These packages are not suitable for clients in competitive markets, so they are typically more suited to smaller, local businesses. We can also produce a bespoke package if you feel our off-the-shelf options are not suitable.

For more information on these packages, visit our SEO Packages page.

Do Your SEO Services Come With Any Long Term Contracts?

Due to the nature of how search engine algorithms work, SEO must be a continuous process in order to benefit from it fully. Algorithms are continuously changing, so your website must be continuously adapting to fall in line with the requirements of the search engine.

Your website must have a strategy in place that aims to continuously increase both the number and position of search terms it ranks for, month-over-month, to reach a larger audience. This is achieved by making continuous on-page improvements, adding new content on a regular basis and earning an ever-growing list of backlinks to your website pages.

If you are serious about SEO, you should already be looking at it as a long-term investment, understand the on-going work that is involved and the costs that are associated with that.

Due to the fact that we invest a lot of time and money upfront in the early months of your campaign, we do have a minimum term of 12 months for all our regular SEO services. This not only allows us to invest this time and money upfront, but it gives a realistic timeframe in which results can be obtained.

I Am Nervous About Committing Long-Term To SEO. Is It Possible To Try Your Services First?

Although SEO should be a long-term and on-going investment, we do understand that some businesses who have never tried SEO before, maybe nervous about investing for the long-term. This can be especially true if you are a small business with a limited budget.

To combat this, we do offer a one-off Introductory SEO Package whereby we carry out the basics of SEO over a 30-day period for a single fixed fee, with no long-term commitment.

This can be a great way to find out how SEO works and the level of service you can expect from us. Once the 30 days are up, you can either move onto one of our SEO Packages or attempt to continue things yourself.

For more information on this package, visit our Introductory SEO Package page.

How Long Can I Expect To Wait Until I See Results From SEO?

In the SEO industry, we have a famous response which perfectly applies to this question...simply put, it depends.

Every website and industry is different, and the goals of every business will vary. Therefore the level of service needed will differ from client to client and the time it takes to get results will vary dramatically.

For example, if you are a small local business, you could see positive results from SEO in as little as 1 to 3 months. However, if you are operating in a national market in a competitive space, then it could take in excess of 12 months to get you to the top of the search results.

For a more accurate answer to this question, get in touch with us for a free consultation where we can run some analysis on your website and give you an estimate of projected results and timeframes.

Do You Offer Any Guarantees With Your SEO Service?


We do not offer any guarantee of results for any of our SEO services and if any agency does offer you such guarantees, walk away immediately.

SEO is the process of optimising your website to rank highly in search results, with the aim of delivering you increased traffic and conversions. However, the end decision on where your website ranks will always be down to the search engine and their algorithms are incredibly complicated and changing all the time.

Anyone who offers a guarantee against this algorithm is not doing their job responsibly and will be using black-hat techniques that could ultimately end up hurting your rankings or getting your website penalised (blacklisted) altogether.

Google makes it perfectly clear in their Webmaster Guidelines, to stay away from SEO professionals that offer any guarantee in regards to particular positions in their search results. These kinds of "professionals" are those that can, unfortunately, give our industry a bad name and is something we are strongly against.

Our SEO services focus only on white-hat methods that do not just aim to put you at the top of the search results for certain keywords but to help your business grow organically over the long-term, which is backed up by our excellent case studies.

I Need To See Results Fast. Can SEO Help?

SEO is not designed to be a quick-return service; it is a long-term investment into the growth of your business over months and years. If you are looking for quick results, then SEO may not be the right choice for you.

For example, if you are a seasonal business and want to quickly push certain products and services during certain times throughout the year, then you may want to look at Google Ads as an alternative option.

Unlike SEO, Google Ads is Google's online advertising platform that aims to put you at the top of their search results via its sponsored listings on a pay-per-click basis. Although this can work out costly as a long-term investment, it is ideal for those who are looking to generate results quickly or those where ranking organically is just not feasible due to lack of budget or high competition.

For more information on Google Ads, visit our Paid Search Advertising page.

I Am An Agency Wanting To Offer SEO To My Clients. Do You Offer White-Label SEO Services?

We do work with a number of agencies across the UK, offering our SEO services on a white-label basis.

If you are an agency wanting to offer our services to your own clients, do get in touch and we can talk you through the options available.

We typically offer a discounted rate to these agencies and this will be discussed and agreed with you in advance, based on the type and number of clients you have needing the service.

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