Author archive: Michael Hutton

We are extremely passionate about everything digital marketing and even more passionate about helping others to understand and utilise the latest digital marketing techniques. Our digital marketing blog enables us to let our hair down and write from the heart on industry news topics and give free hints and tips on how to improve your own digital marketing.

Read the latest articles by Michael Hutton

Michael is the founder and managing director of Improve Position with a strong background in both web development and technical SEO. His enthusiasm shines through with his passion to help others understand and succeed in the world of online business marketing.

WordPress HTTPS Redirect

WordPress HTTPS Redirect Guide

In this WordPress HTTPS redirect guide, I will show you how to quickly switch your website from HTTP to HTTPS using a WordPress HTTPS plugin. The HTTPS migration SEO checklist given in this article will enable you to be up and running using SSL in no time. WordPress HTTPS Redirect I am not going to…
What Is The Difference Between HTTP And HTTPS

What Is The Difference Between HTTP And HTTPS

With Google recently announcing that their Internet browser, Chrome, will be showing a ‘not secure’ warning for websites using HTTP from October 2017, I thought it was only fitting to answer the question what is the difference between HTTP and HTTPS and why is it important. HTTP Warning In Google Chrome Google has announced new…
WordPress Categories And Tags

How To Setup WordPress Categories And Tags Correctly

WordPress is one of the best blogging platforms out there but when it comes to WordPress categories and tags, most website owners get confused and don’t understand how to use them correctly. In this article, I will show you how to add categories in WordPress and explain what are tags in WordPress. WordPress Archives &…
Google Analytics Event Tracking

How To Setup Google Analytics Event Tracking

In this post, I will show you how to set up goals in Google Analytics and how to set up Google Analytics Event Tracking using the WordPress Events Plugin. Google Analytics is one of the best website analytics software out there. If you own a website, you shouldn’t be without it. It can tell you…
Understanding Google Analytics For Beginners

Understanding Google Analytics For Beginners

If you are looking for Google Analytics basics, then this article is for you. This is our guide to understanding Google Analytics for beginners, aimed to show you the most important data that every website owner should know. When it comes to understanding how your website is performing, there is no better tool than Google…
What Are Facebook Instant Articles

What Are Facebook Instant Articles?

What Are Facebook Instant Articles? Facebook Instant Articles is a publishing format specially developed for improved viewing of article content on Facebook’s mobile app. When viewing an Instant Article, users can expect the content to load as much as 10 times faster than standard mobile web articles. How Do Facebook Instant Articles Work? Facebook Instant…
Removing Referral Spam From Google Analytics

Removing Referral Spam From Google Analytics

Are you wanting to know how to block referral traffic in Google Analytics? Almost everyone who uses Google Analytics will come across spam traffic in their statistics in one form or another. The most popular form of spam traffic is referral spam in Google Analytics. In this article, I will show you the process of…
Moving WordPress From A Subfolder

Moving WordPress From A Subfolder To The Main Root Directory

When it came to launching our website, one main thing we were stuck thinking about was what to write for our first blog article. This is such a big and important step for us, so the question required a lot of thought. Then, it came to us! We were being faced with moving our new…

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