Author: Michael Hutton

Michael is an SEO specialist and the founder of Improve Position, helping businesses improve their search visibility and grow through organic traffic. His work focuses on search engine optimisation, technical SEO, and content strategy to help websites rank higher and attract the right audience. Through his writing, Michael shares practical insights on SEO, WordPress, and digital strategy, breaking down complex search topics into clear, actionable advice for businesses, marketers, and website owners.
how-to-get-backlinks-indexed

As a business owner, you already know that backlinks on your website are essential for improving your Google search rankings. But it can be...

how-to-manage-google-ads

Pay-per-click (PPC) advertising is one of the best ways to reach your target audience, and with Google Ads, you have a platform that can...

what-is-local-seo

These days, having a website is essential if you’re running a small business and having a healthy dose of search engine optimisation (SEO) keywords...

marketing-attribution-models-explained

A customer’s buying journey is never straightforward. That final conversion might be weeks in the making, with your customer putting in a lot of...

what-is-pr-outreach

Whatever your service or product, all business owners need a little help to get their name out there and grow their business. So, if...

how-to-add-your-business-to-google-maps

Google has the highest market share for any search engine in the world so it makes sense for businesses to embrace all the features...

what-is-conversion-rate-optimisation-cro

‘SEO’ is crucial to digital marketing and it’s one of the most common acronyms you’ll hear in the industry. But, while essential to driving...

how-to-add-google-search-console-to-wordpress

Google Search Console (GSC) is the ideal tool to optimise the search performance of your website, especially if you’re a WordPress user. Giving you...

what-is-ppc

What is PPC? Pay per click paid search marketing is something that all businesses and marketers will be familiar with even if they don’t...

how-long-does-it-take-for-seo-to-work

For many, measuring SEO is something way out of their comfort zone. While recognising it’s needed for their website and business success, the million-dollar...