The aim of optimising your website is not just about attracting visitors, but also about keeping them. Ensuring you are serving them the best user experience to keep them on-site longer or convincing them to make that final enquiry, should be the ultimate goal.
In these posts, we will look at systems such as WordPress and discuss how you can use various analytics tools to tweak and improve both the user experience and conversion rate of your site.
Google Search Console (GSC) is the ideal tool to optimise the search performance of your website, especially if you’re a WordPress user. Giving you...
If you’re running a website for your business, Google Analytics is the best website analytics tool available, with detailed reports telling you how well...
Google Analytics is the best form of website analytics available. If you have a WordPress website and want to know how well it is...
In this post, I will show you how to set up goals in Google Analytics and how to set up Google Analytics Event Tracking...
If you are looking for Google Analytics basics, then this article is for you. This is our guide to understanding Google Analytics for beginners,...