Category: Analytics

Web Usability & Conversion Rate Marketing

 
The aim of optimising your website is not just about attracting visitors, but also about keeping them. Ensuring you are serving them the best user experience to keep them on-site longer or convincing them to make that final enquiry, should be the ultimate goal.

In these posts, we will look at systems such as WordPress and discuss how you can use various analytics tools to tweak and improve both the user experience and conversion rate of your site.

how-to-add-google-search-console-to-wordpress

Google Search Console (GSC) is the ideal tool to optimise the search performance of your website, especially if you’re a WordPress user. Giving you...

woocommerce-ecommerce-tracking-plugin

If you’re running a website for your business, Google Analytics is the best website analytics tool available, with detailed reports telling you how well...

how-to-add-google-analytics-to-wordpress

Google Analytics is the best form of website analytics available. If you have a WordPress website and want to know how well it is...

how-to-setup-google-analytics-event-tracking

In this post, I will show you how to set up goals in Google Analytics and how to set up Google Analytics Event Tracking...

understanding-google-analytics-for-beginners

If you are looking for Google Analytics basics, then this article is for you. This is our guide to understanding Google Analytics for beginners,...