SEO Content Creation
Services
Our SEO content creation services help our clients engage readers, raise their online presence and drive organic traffic.…it’s as simple as that. The longer people stay on your site, the better, otherwise a poor bounce rate could indicate to search engines that it’s not right for the visitor.
Planning SEO-Led Content
Google uses ‘interaction data’ to determine whether a search result is relevant to a search query. Your website content must satisfy search engines and humans alike:
- Finding and attracting the right people (your target audience) to your website through the search terms those people are using.
- Keeping this target audience on the site and engaging them so they return, share and convert.
The best way to create hard-working content is to plan it so you know what to write about and when. Otherwise, it’s stressful, very time-consuming, and will give you a poor return on the money and time spent.
Content is such an integral part of SEO that it will make or break a campaign. Spending time at the initial planning stage reaps huge benefits, which is why we work closely with our clients to get it right.
1. Define your brand & goals
Some simple initial questions: what do you do? Who do you want as clients? Which services and products do you want to offer? This sounds like pretty basic information, but some websites don’t make this clear.
Your content should reflect your goals. Are you aiming to create content to educate, entertain, sell products, or establish thought leadership? Having a clear purpose in mind will guide the process of creating your content, and ensure it remains focused and impactful.
2. Understand your audience
Your website content needs to reflect your target audience. Tailoring your web content to address your audience’s preferences and challenges is fundamental to capturing their attention and making a connection.
3. Plan your Topics
Creating content that reflects what matters to you and your target audience is the ultimate goal. To do this, you need to work out the challenges they are facing and the questions they want answered. For example:
- Does this firm of solicitors do wills and probate?
- Where do I find local IT support?
- How do I find an accountant who works with start-ups?
As humans, we connect through stories and relatable experiences. Your target audience may find you through straightforward product and service promotions, but they’re more likely to engage with you through your stories of how and why people like your products and services.
Your content has to communicate your brand personality – how and why you do things.
4. Find yours & your competitors keywords
Once we know the topics that matter, we help you identify the keywords and search terms that your audience uses to find these topics. One of the many tasks we carry out is looking at the top-ranking websites in your industry, enabling us to guide you on an increasingly sophisticated choice and usage of keywords.
5. Define your tone of voice
Consistency is key when it comes to establishing a brand identity and connecting with your audience. Define the tone of your content and maintain it across all your communication so you’re recognisable. How do people choose between you and your competition? It might start with tangible things like location and specialist skills, but it continues with chemistry.
Creating Your Content
An overall content plan will make sure that all your communication activity – on every channel – will reflect what you do as a business, how and for whom. Content that reflects your brand means your target audience has a better chance of finding you. It all needs to work as one harmonious whole, like cogs in a wheel, and that includes images and video.
Once we’re clear about the focus of a client’s content, we recommend how to represent this on their website:
- Pages that reflect your services with a reasonable level of detail.
- Projects and case studies detailing what you do and how.
- Blogs that focus on very specific informational topics.
- Internal linking connects your content and helps to structure your website.
When it comes to actually writing copy for web pages, following our brief is vital. As soon as the content strategy is signed off, we create SEO outlines to ensure consistency of both tone and topic. This guides them on how to structure that content for search engines, the depth required per web page, the semantically related keywords they should include and the popular questions that the content should answer.
Whilst some of our clients have their own writers, most rely on us to write their web, landing pages, press releases and regular blogs. Clients also use our copy to help keep social media posts to the same ‘brief’ thereby driving the right traffic to the website.
Reviews That
Speak For Themselves
Liz Stanford
I have felt very supported working with Mike and Improve Position over the past 5 years. My own tech knowledge is limited especially when it comes to websites but he has always been very patient, generous with his time and understanding!
Brendan Piater
Responsive, great at what they do and trustworthy; is how I would describe Improve Position. I’ve dealt with Michael several times over the years and have been very impressed by his knowledge and friendly demeanour.
Mark Riley
I thoroughly recommend Michael at improve position he has helped my site go from strength to strength and explained how I could do this in simple language. Amazing work ethic and supremely skilled at what he does. Great company!
Anthony Ryder
As an IT Business, we have utilised many SEO companies over the years which have been hit-and-miss with extortionate monthly costs. Improve Position has provided us with effective SEO at an affordable price since 2018. We find the service is personable, responsive and cost-effective.…
Measuring Your Content Success
After your content is live, we track its performance to understand what resonates with search engines and, eventually, your target audience. Content creation is an ongoing process of learning and refining, so you continue to improve and move forward.
Being agile and responding to what your data tells us is critical, and our monthly SEO reporting will tell us what action needs to be taken: covering new topics, updating existing information, reflecting keyword changes, and developments. This iterative approach ensures your content stays fresh, relevant, and aligned with both audience needs and search engine algorithms.
Our team leverages advanced analytics tools to uncover trends in user behaviour and search intent. By analysing metrics such as click-through rates, bounce rates, and time on page, we gain deeper insights into what is working and what needs adjustment. This data-driven strategy allows us to pinpoint opportunities for optimisation, ensuring your website maintains a competitive edge.
Additionally, we prioritise collaboration and transparency throughout the process. Each month, we provide actionable insights alongside our recommendations, helping you stay informed and aligned with the evolving digital landscape. This partnership ensures that your content strategy remains robust and adaptable, setting the foundation for sustained online success.
Book Your 30-Minute Free SEO Consultation
This is a free 30-minute consultation to discuss your online business goals and determine if we are a good fit to work together towards achieving those goals.
Frequently
Asked
Questions
What is content?
Content is a means of engaging a target audience with words and images on web pages, blogs and in social media. By creating and sharing high-quality and relevant content, companies can build brand recognition and brand loyalty among their target customers. This approach allows businesses to educate and inform their audience, establishing themselves as industry leaders and gaining credibility in their marketplace. Through consistent creation and distribution of valuable content, companies can foster meaningful connections with their audience and drive growth within their industry.
What is content marketing?
Content marketing is a means of publishing, and distributing content for a targeted audience online.
Effective content marketing is SEO-led in driving profitable customer actions, such as generating leads or increasing sales. It helps in attracting new customers while retaining existing ones through valuable information and resources. Additionally, by addressing the needs and concerns of their audience, businesses can develop strong relationships with potential customers that lead to long-term customer loyalty.
How does a content strategy help SEO?
A well-crafted content strategy plays a crucial role in boosting SEO performance. A content strategy ensures the needs of the business are being met by communicating relevant and engaging content consistently. The right keywords are being used so internal linking on your website is more successful. This means your digital marketing strategy drives increased traffic to the site from website visitors and encourages higher levels of user engagement – two key criteria that influence search engine algorithms.
By consistently producing valuable and pertinent content, websites can also attract backlinks from reputable sources, thereby enhancing their organic search rankings.
Ultimately, an effective content marketing strategy paves the way for improved SEO outcomes by delivering compelling content that resonates with both users and search engine algorithms.
What is your SEO content strategy process?
Having established the nature and depth of content that’s right for your business needs, we then create a structured content calendar. This is regularly monitored and updated every quarter with a blend of existing topics and fresh ideas.
We employ a diverse set of tools to conduct comprehensive keyword and topic research relevant to your business and goals. This includes performing a keyword gap analysis on your competitors’ websites to identify profitable topics that you may not be currently addressing.
Do you get involved in content creation and content writing?
Once the topics are finalised as part of the content strategy, we create in-depth SEO outlines for blogs and web content, etc, based on several metrics. For example, the best-performing organic pages that are ranking for the targeted keywords. These outlines serve as a blueprint for our writers, guiding them to produce content with the highest potential for ranking. Our writers use a grading system to ensure that their content aligns with content strategy and SEO best practices aimed at achieving high rankings.
Upon approval of the draft, our team handles the process of uploading the content, creating any necessary imagery, and submitting the pages to Google for crawling and indexing. This comprehensive approach ensures that your content is well-crafted and strategically optimised to maximise its visibility and impact in the search engine results pages.
What SEO tools do you use for assessing which keywords and topics to target?
We employ a wide range of analytical tools to evaluate the keywords we aim to target, such as SurferSEO, Semrush, Google Search Console, Google Analytics and Google Trends.
Each SEO tool serves a distinct purpose at various stages of the process. For example, Semrush is invaluable for generating new target keywords and assessing their ranking difficulty and traffic value. Meanwhile, Google Search Console and Google Analytics are particularly useful for identifying web pages that require updating and optimisation by tracking changes in impressions, clicks and sessions over time.
Additionally, tools like Google Trends and platforms such as Quora can effectively uncover niche market opportunities or track industry trends.
By combining these tools, we conduct comprehensive keyword research to develop an impactful SEO content strategy tailored to your business needs. This approach allows us to assess your site’s position in the market and identify the key keywords necessary to reach your target audience effectively.
Will I get a chance to review the content?
Certainly! We always provide our clients with the opportunity to review all content we produce for them. Ensuring that our clients feel confident in the SEO content published on their site is our top priority. To achieve this, we initially share draft versions of the content with clients for their review and approval before publication.
We believe in a collaborative approach to content creation, which helps build strong relationships and ensures that the final SEO content is engaging and aligned with your business goals. Once your content strategy has been approved, it will be put into action, and our team of writers will begin crafting your SEO-focused content pieces. You will have the chance to review each piece of content before it is published by us or by someone on your team. This stage allows us to ensure that the content is high quality and optimised for SEO success to meet all your expectations.
Do you offer SEO content creation services on a white-label basis?
If you are an SEO agency wanting to resell a full range of content marketing services for your clients, we can help. Our high-quality, white-label, fully managed online content creation service enables you to focus on your core offering business to business, while we assist you in helping your clients achieve their SEO goals.
With our expert support and a dedicated account manager, you can take pride in delivering exceptional results to your clients without having to worry about the finer details of writing content. We are committed to ensuring that partnering with our SEO content marketing specialists will strengthen your business and enhance your client relationships.
Let our content writing agency handle the complexities of SEO content writing so you can concentrate on what you do best – delivering high-quality core services to your clients.
Are you interested in learning more about our content creation process? Schedule a consultation with us to explore the full range of our white-label packages for SEO agencies.
Get in touch with our content strategy consultants today to find out how we can tailor our solutions to meet your own marketing agency’s specific needs and business objectives. Together, we can create a winning formula for your agency’s online success.