SEO Audit Services:
Our Website Quality Audit
The Only SEO Audit You Will Ever Need
Our WQA is on the lookout for low-quality pages (content and structure) that cause search engines, like Google, to lose trust in your website. This loss of trust means search engines crawl, index and rank your website less and less over time.
Getting the right people to your website is the first goal for SEO success. Encouraging them to stay, and ultimately convert, is also part of SEO’s role. This is where the strength and relevance of your website are important in terms of navigation, content and use of keywords.
Our WQA assesses the quality of your website, both from a technical and content perspective, allowing us to get straight to work on the areas that matter most, giving your site the best chance of success in the shortest possible time.
What's a High Quality Website?
Search engines direct visitors to websites that they consider to be of high quality, usually referring to sites that are:
- Coded and structured according to their webmaster guidelines
- Popular and mentioned across the web
- Satisfying searcher intent through relevant and high-quality content
Google has no time for low-quality websites; it needs a reason to crawl, index and rank. So, gaining Google’s trust is a must.
Why Trust Our Website Quality Audit Tool?
There are a lot of excellent free SEO audit and paid SEO audit tools out there to help you improve your website’s SEO. However, these tools can be overcomplicated, concentrating on irrelevant details that will have no positive impact on your SEO performance whatsoever.
Based on our years of SEO knowledge, we’ve built our own web audit tool that focuses only on the areas that really matter when it comes to improving your site performance and keyword rankings. The tool pulls everything together in one place, including:
- XML sitemaps: crawling your website’s sitemap file to identify all URLs
- Website crawler: checking your URLs to find important SEO data (page titles, metadata, canonical tags, word counts, status codes, indexability, etc)
- Keyword rankings: finding all your current rankings
- Link checker: identifying backlinks and where they lead
- Google Analytics and Google Search Console: integrating Google data on visits, sales, leads, search engine queries, impressions and click-through rates
Reviews That
Speak For Themselves
Liz Stanford
I have felt very supported working with Mike and Improve Position over the past 5 years. My own tech knowledge is limited especially when it comes to websites but he has always been very patient, generous with his time and understanding!
Brendan Piater
Responsive, great at what they do and trustworthy; is how I would describe Improve Position. I’ve dealt with Michael several times over the years and have been very impressed by his knowledge and friendly demeanour.
Mark Riley
I thoroughly recommend Michael at improve position he has helped my site go from strength to strength and explained how I could do this in simple language. Amazing work ethic and supremely skilled at what he does. Great company!
Anthony Ryder
As an IT Business, we have utilised many SEO companies over the years which have been hit-and-miss with extortionate monthly costs. Improve Position has provided us with effective SEO at an affordable price since 2018. We find the service is personable, responsive and cost-effective.…
Website Quality Audit: How it Works
Our WQA tool aggregates the data so we can manually assess the quality metrics of each individual page.
The first thing we do is categorise each page according to its function: lead generation, product page, blog post, resource guide, informational, etc. This helps us prioritise and quickly focus on the pages that matter most. For example, pages like your ‘privacy policy’ or ‘about us’ are important for credibility but they serve no SEO purpose. Whereas your product and service pages will be a higher priority as these will typically generate your conversions.
Once we have categorised your pages, we can assign each page an ‘Action’ based on our analysis of the data. These actions relate to both the content and the technical aspects of the website.
Making Recommendations & Next Steps
Once we’ve analysed the findings of our WQA, we’ll make recommendations. These will include some, or all, of the following:
- Improve user experience, by simplifying the navigation and layout of the site
- Check if the target audience you’ve identified matches the one your site is currently attracting
- Speed up site loading time by reducing file/image sizes or removing duplicate content
- Improve your content – original and deeper copy using relevant keywords
- Add alt tags to your images and videos
- Clean up citations (online directories) and backlinks
If a website is old or simply not fit for purpose, we may also recommend building a completely new one. Platforms such as WordPress are constantly updating, improving and adding ‘as standard’ some advanced elements that make optimising and running a website so much more intuitive, and SEO-friendly.
Book Your 30-Minute Free SEO Consultation
This is a free 30-minute consultation to discuss your online business goals and determine if we are a good fit to work together towards achieving those goals.
Frequently
Asked
Questions
What are website SEO audit services?
SEO audit services refer to a comprehensive examination of a website’s elements and strategies to evaluate its performance in terms of search engine optimisation (SEO). These technical SEO audit services are designed to identify strengths, weaknesses and areas for improvement. This then provides us with valuable insights for enhancing a website’s visibility on search engines.
The primary goal of website SEO audit services is to optimise various on-page and off-page factors, address technical problems, and align the website with best practices. This, in turn, will make the website more accessible to search engine crawlers which will improve its ranking and overall online presence.
SEO audit services typically encompass a thorough analysis of on-page elements such as content quality, meta tags and keyword optimisation. In addition, it analyses off-page factors like backlink profiles and social signals. Technical problems, including site speed, mobile friendliness and crawlability, are also evaluated to ensure a website complies with search engine guidelines.
The outcome of a comprehensive SEO audit is a detailed report that highlights the current status of the website, outlines areas that need attention, and provides actionable recommendations for improvement.
These full audit services are vital for businesses wanting digital marketing services to enhance their digital presence, increase organic search traffic, and stay competitive in their online marketplace. An in-depth SEO audit service is best conducted by specialised agencies or experts like our team here at Improve Position. We have a proven track record and a deep understanding of SEO expertise, principles and industry trends.
What is typically included in SEO auditing?
Keyword research
Our SEO audit service analyses the keywords your website is ranking for, or not ranking for. The greater the number of keywords you rank for, the more impressions and traffic your website will attract – that’s our objective. We possess the expertise to guide you on effective keyword usage to achieve genuine growth on your website. Our SEO team will recommend strategies for keyword placement and updating your existing content. Additionally, our customised research will shape new content creation.
Technical SEO
Our SEO audit focuses on the technical aspects of your website, which can have a significant impact on rankings. Even if your website looks great, its internal components and website code must be optimised. A thorough SEO technical audit addresses various elements such as site structure, mobile compatibility, security, speed and content enrichment. Effectively optimising these elements and fixing technical SEO issues can lead to a substantial improvement in rankings.
Content optimisation
The importance of content cannot be overstated. It is one of the most important ranking factors. Our audit thoroughly reviews your content from an SEO standpoint to identify areas for enhancement. This assessment includes an examination of your competitors and keyword research to identify any deficiencies in your content, thereby informing our recommendations for new SEO-optimised content that delivers results.
We consider: the readability of the content, assess keyword positioning, identify duplicate content, and review titles and meta descriptions. You can trust that we understand what is effective and how to make enhancements that will elevate your rankings, increase click-through rates, and ultimately drive sales.
Backlink analysis
In our website quality audit, SEO places significant importance on the influence of your website’s backlinks. Google considers these to be a measure of your website’s credibility and expertise, favouring them as a ranking factor. The greater the number of internal and external links from reputable websites, the higher your website will appear in search results.
To conduct successful link building, it is essential to comprehend both your current links and those of your competitors via an off-page SEO audit. Our team conducts a thorough backlink analysis audit to assess the calibre and quantity of links pointing to your website, enabling us to develop a tailored link-building strategy for your unique SEO campaign.
What Is On-Page SEO?
On-page SEO refers to the actions taken directly on a webpage to make it more visible and attractive to both users and search engines. It involves optimising different elements within the content and HTML code of a page to meet the criteria set by search engine algorithms.
A few key aspects of on-page SEO include using relevant keywords in the content naturally, optimising metadata like title tags and meta descriptions, and structuring the page with header tags for better readability.
Ensuring a webpage is mobile-friendly, improving page loading speed and creating user-friendly URLs are also part of on-page SEO practices. Additionally, incorporating descriptive alt text for images and using internal links between related pages within the website, contribute to a more optimised page.
By focusing on these on-page elements, website owners can improve their chances of ranking higher in search engine results, leading to increased organic traffic and a better overall user experience.
What is Off-Page SEO?
Off-page SEO involves strategies implemented outside of a website to enhance its overall online authority and keyword rankings. Unlike on-page SEO, which focuses on optimising elements within the website, off-page SEO centres around building credibility and popularity in the broader online community. A key aspect is the acquisition of quality backlinks from reputable and relevant websites, acting as endorsements for a site’s trustworthiness and value.
Social media engagement plays a crucial role in off-page SEO, with likes, shares and comments contributing to a website’s online presence. Additionally, managing online reputation through positive reviews and mentions further strengthens a site’s authority.
Off-page SEO is essential for establishing a website’s credibility, ultimately influencing its ranking in search engine results. A balanced existing SEO strategy combines both on-page and off-page optimisation to achieve optimal visibility, traffic and overall online impact.
How long does an SEO site audit take?
The time required to complete an SEO audit depends heavily on the number of pages on the website. Typically, our website quality audit can take anywhere from six to 20 hours to complete. However, larger and more complex websites may necessitate extra time for a deeper analysis. The average duration for an audit will also vary depending on the scope of tasks involved.
Factors such as the level of optimisation, technical issues and content analysis also play a role in determining the overall timeframe. We conduct comprehensive audits efficiently while ensuring that no aspect is overlooked. Constant communication with clients, regarding progress updates and any potential delays, helps us maintain transparency throughout the process.
Ultimately, we deliver a detailed and actionable report that addresses all areas requiring optimisation and improvement. This approach ensures that our clients receive personalised recommendations tailored to their specific needs and goals.
How much does an SEO audit cost?
The cost of SEO audits can vary widely depending on several factors, and it is essential to recognise that one-size-fits-all pricing is unlikely to be appropriate for such a customised service. Various elements contribute to determining the cost, and one significant factor is the size and complexity of the website. The intricacies of each website require a bespoke approach, tailored to the specific needs and goals of the site in question – as recommended by the SEO audit.
The number of website pages plays a crucial role in assessing the overall scope of an SEO audit. Larger websites with a substantial number of pages typically demand more time and resources to conduct a thorough examination of each page’s SEO elements. A comprehensive audit involves scrutinising on-page factors such as content quality, meta tags and URL structure, as well as off-page elements like backlink profiles.
Additionally, technical aspects such as site speed, mobile optimisation and crawlability also factor into the audit process. As a result, the cost of an SEO audit tends to increase for websites with more extensive content and intricate structures. The heightened complexity requires an equal depth of analysis to provide meaningful recommendations for optimisation.
Are SEO audits worth it?
SEO audits are incredibly valuable for businesses and their websites. They evaluate comprehensively a website’s performance in terms of search engine optimisation, identifying strengths, weaknesses, and areas for improvement.
One of the primary benefits of a thorough SEO audit is that it helps uncover issues that might be hindering a website’s visibility on search engines. By analysing factors such as on-page SEO, keyword research, page speed, technical SEO and off-site SEO, an audit can reveal opportunities to enhance a site’s ranking, increase organic traffic, and ultimately improve its online presence.
Furthermore, an SEO audit provides actionable insights and a roadmap for optimisation. It not only highlights problems but also offers specific recommendations and strategies for addressing them.
This proactive approach empowers website owners to make informed decisions to boost their online performance. In the dynamic landscape of search engine algorithms, regular SEO audits are essential for staying ahead of industry changes, adapting strategies, and maintaining a competitive edge.
In essence, the benefits of an SEO audit extend beyond immediate improvements in search engine rankings, as they contribute to the long-term success and sustainability of a website’s visibility and performance on search engines.
How do I know if my website needs an SEO technical audit?
Although every website requires SEO technical auditing services from time to time, there are also some key indicators to watch out for. Firstly, if you’ve noticed a significant drop in your website’s organic traffic or a decline in search engine rankings, it may be a signal that technical problems are affecting your site’s visibility.
Additionally, if your website has undergone recent changes or significant updates, such as a redesign or migration, it’s crucial to assess the impact on SEO. Elements like URL structures, meta tags and site architecture may have been affected. Technical audits are also advisable if you’ve received manual actions or penalties from search engines, as these can be indicative of issues that need immediate attention.
Another important factor to consider is the performance of your website. If users are experiencing slow page load times or if your site is not mobile-friendly, it can negatively impact both user experience and search engine rankings. A technical audit can identify and address these performance issues.
Furthermore, if you’ve observed anomalies in the way search engines index or crawl your site, such as missing pages or improper rendering of content, it’s a clear indication that a technical audit is warranted.
Regularly monitoring these aspects as part of a successful SEO strategy, and being proactive in assessing potential technical issues, can help you determine whether your website needs an audit. An SEO technical audit will allow you to maintain and enhance the overall health and performance of your website.
How do I do an SEO audit?
Conducting an SEO audit is a specialist process requiring a deep understanding of search engine algorithms, digital marketing strategies and technical website elements. The complexity arises from the need to analyse various aspects, including on-page SEO factors, technical issues, backlink profiles, search engine results pages and content quality.
Each of these components demands a specialised skill set and a meticulous approach to ensure a thorough evaluation. Moreover, staying abreast of the ever-evolving search engine algorithms and industry best practices is pretty crucial to conducting an effective SEO audit.
Hiring a professional SEO agency, like Improve Position, is recommended due to the intricacies involved in the SEO audit process. Our SEO specialists bring a wealth of experience and expertise to the table, allowing us to navigate the complexities of search engine optimisation more effectively. Our website audit service and in-depth knowledge enable us to identify issues and opportunities that might be overlooked by someone without specialised training.
Additionally, our team has access to advanced tools and resources that facilitate a comprehensive analysis of a website’s performance. By entrusting an SEO audit to a reputable agency like us, businesses can ensure a more accurate and insightful evaluation of their online presence, leading to informed decisions and effective strategies for optimising their website’s visibility and performance on search engines.
Do you offer technical SEO audits on a white-label basis?
If you are an agency requiring reseller SEO services for your clients, such as SEO audits, we are in a great position to help you. Our high-quality white-label solutions enable you to focus on your core offerings, while we assist you in helping your clients achieve their SEO goals. With our expert support and a dedicated account manager, you can have confidence in delivering exceptional results to your clients without having to worry about the finer details of SEO management, such as technical audits.
Schedule a consultation with us to explore the full range of our white-label packages for SEO agencies. We are committed to ensuring that partnering with us will strengthen your business and enhance your client relationships. Let us handle the complexities of SEO, so you can concentrate on what you do best – delivering high-level core services to your clients.
Benefit from our extensive experience and proven track record in providing successful white-label SEO services. Get in touch today to find out how we can tailor our solutions to meet your specific needs and objectives. Together, let’s create a winning formula for your agency’s success.