Digital PR For SEO
& Link Building Services
Digital PR Activities
There are several ways that digital PR can assist SEO, driving targeted traffic to a website:
Media relations
Building relationships with journalists, bloggers and influencers in a specific industry to secure mentions, interviews, features and editorial placements on other websites. Guest posts and editorial placements, in particular, are two digital PR activities designed to raise the profile and establish authority. Depending on the circumstances, we update and adjust existing content, or create something completely new.
Social media engagement
Using social media platforms to share SEO-led content, engage followers, create content, and build relationships with online communities. Together with increased brand visibility, the goal is driving traffic off social media platforms and onto the website towards conversion.
Online reputation management
Monitoring and responding to online mentions and reviews to maintain a positive brand image and address any negative publicity that could affect a brand’s reputation and ranking position.
Data-driven campaigns
If you generate valuable data, digital PR can be used to raise the profile of your business. Compelling, data-backed stories can gain media attention, attract backlinks and provide a useful context for your other SEO activity.
Reviews That
Speak For Themselves
Liz Stanford
I have felt very supported working with Mike and Improve Position over the past 5 years. My own tech knowledge is limited especially when it comes to websites but he has always been very patient, generous with his time and understanding!
Brendan Piater
Responsive, great at what they do and trustworthy; is how I would describe Improve Position. I’ve dealt with Michael several times over the years and have been very impressed by his knowledge and friendly demeanour.
Mark Riley
I thoroughly recommend Michael at improve position he has helped my site go from strength to strength and explained how I could do this in simple language. Amazing work ethic and supremely skilled at what he does. Great company!
Anthony Ryder
As an IT Business, we have utilised many SEO companies over the years which have been hit-and-miss with extortionate monthly costs. Improve Position has provided us with effective SEO at an affordable price since 2018. We find the service is personable, responsive and cost-effective.…
SEO Link Building & Outreach
Link outreach (or ‘link building’) builds high-quality backlinks from other reputable and relevant websites. Backlinks are crucial to SEO because they signal credibility and authority to both people and search engines.
Apart from getting the attention of search engines, SEO link building services will encourage sales in 3 important ways:
- Developing your brand: Consistent link building can help develop your brand and establish you as an authority in your industry. This kind of link building is focused less on direct sales and more on creating a reputation.
- Building relationships: Link outreach can help you build long-term relationships with key influencers in your industry. You and your business become highly regarded and trusted by trade associations, event organisers and journalists who can also introduce you to their audiences.
- Driving referral traffic: This is a no-brainer. A well-placed link on a website frequented by your target audience will drive the right kind of traffic to your door.
Finding backlink opportunities
The process involves manual outreach to identify linking opportunities with news outlets, industry publications and other authoritative websites in your particular industry. We reach out to the owners or webmasters of these sites to establish a mutually beneficial relationship whereby each party endorses the other by linking back to the other’s site.
Successful link building requires a personalised and persuasive approach, as well as a commitment to providing value to both parties involved. For example, proposing guest posts, suggesting content collaborations, or simply requesting a link to relevant content on the target website. Here’s an overview:
Audit and fix broken links
One of the first things we do is run an audit to assess the overall health and quality control of any existing backlinks. We remove toxic links and fix any broken ones, both of which can seriously harm SEO.
Competitive backlink research
Examining the backlink profile of a competitor that’s already ranking well for your target keywords helps identify valuable link-building opportunities. Not only does this uncover where and how they are gaining their backlinks, but it also indicates the number of links and volume required to rank highly in your particular industry.
Create linkable assets
Having high-quality assets on your website will naturally attract backlinks. These can include data-driven studies, in-depth guides, infographics and visuals. We create resources that are in-depth, compelling, and accurate, resulting in people naturally citing you as a source, which is the kind of link that Google prefers.
Raising Brand Awareness With SEO-Led Digital PR
In our experience, digital PR is a valuable form of off-site promotion. Working with an SEO-led brief can raise awareness and help improve a business’s authority in its chosen field.
To find out more, book a FREE 30-minute SEO consultation via the form below…
Book Your 30-Minute Free SEO Consultation
This is a free 30-minute consultation to discuss your online business goals and determine if we are a good fit to work together towards achieving those goals.
Frequently
Asked
Questions
Does link building still work for SEO?
Yes, link building remains an important component of SEO (search engine optimisation) strategies. Whilst the digital landscape has evolved, and search engine algorithms have become more sophisticated, quality backlinks are still seen by search engines like Google as a vote of confidence from one site to another.
When reputable websites link to your website content, it signals to search engines that your site offers valuable and authoritative information. As a result, this can improve your site’s trustworthiness, domain authority and search engine rankings.
However, it’s essential to understand that the quality of backlinks is far more valuable than quantity. Search engines have become adept at recognising and penalising manipulative link-building tactics. Therefore, a successful link-building strategy today focuses on earning organic, high-quality links through content that provides genuine value to users.
Building relationships with industry influencers, guest posting on reputable sites, building links yourself, and creating shareable content are legitimate approaches that can effectively enhance your site’s SEO through effective link building services.
What does an SEO link builder do?
An SEO link builder is responsible for acquiring high-quality backlinks to a website to improve its search engine rankings. The role involves outreach, research and relationship-building within the digital community.
Link builders identify relevant websites, blogs, or platforms where potential backlinks can be secured. This involves researching relevant sites to understand the target audience, industry trends and content gaps that can be addressed.
Once potential link opportunities are identified, the SEO link builder reaches out to webmasters, bloggers, or content creators to establish a connection. This outreach typically involves proposing content collaborations, guest posting opportunities or suggesting content enhancements that would benefit both parties.
Expert link builders aim to create mutually beneficial relationships that result in the acquisition of natural and authoritative backlinks. Additionally, an SEO link builder monitors the performance of acquired links, ensuring they remain active and continue to contribute positively to the website’s SEO efforts.
What link building strategies do you use?
We take immense pride in our transparent approach to our link building and PR services, and we are committed to leading with clear and ethical link building service strategies.
Our techniques include:
- Editorial outreach
- Content marketing
- Guest posts
- Broken link building
- Unlinked brand mentions
- HARO journalist pitching
- Resource page outreach
- Competitor link building
- Directory link building
- Link insertions
- PR link building
The specific tactics we employ are tailored to each client and their industry. Every action we take is driven by our client’s objectives with the ultimate aim of enhancing their search rankings by creating impactful links.
What separates you from other link building agencies?
What sets Improve Position apart from many other link building agencies is our commitment to transparency. Whilst some agencies operate behind ‘closed doors’, keeping clients in the dark about the specifics of their link-building strategies, we believe in a more open approach.
We carefully curate a list of prospective sites bespoke to each client, ensuring they align with the high-quality SEO metrics required. In line with our transparent approach, we offer our clients the opportunity to review this list in advance.
This approach underscores our dedication to building trust and fostering collaboration. We take pride in demystifying the link-building process, ensuring our clients are well-informed every step of the way. At Improve Position, transparency isn’t just a buzzword; it’s the cornerstone of our ethos.
By empowering our clients with knowledge and visibility into our strategies, we enable them to make informed decisions that align with their business objectives. We believe our transparent approach, coupled with our customised and ethical link-building methods, truly sets us apart in the competitive landscape of SEO services.
How long does it take to see results?
The timeline to see tangible results from link building and PR can vary significantly based on several factors: the competitiveness of the industry, the quality of the links acquired, the existing SEO foundation of the website and the overall effectiveness of the broader SEO strategy.
In some cases, websites may begin to see improvements in search engine rankings and organic traffic within a few weeks after implementing a robust link-building campaign. However, it’s essential to understand that SEO, including link building, is a long-term strategy that requires patience and consistent effort.
Typically, for newer websites or those in highly competitive niches, it may take a year or more to see substantial results from link building efforts. This time frame allows search engines to crawl, index and attribute value to the acquired backlinks, gradually improving the website’s authority and trustworthiness in the eyes of search algorithms.
It’s crucial to approach link building as part of a comprehensive SEO strategy that includes high-quality content creation, technical optimisation and user experience enhancements. Over time, as the cumulative impact of these efforts takes effect, websites are likely to experience significant improvements in their search engine rankings and organic visibility.
Can I see the prospect websites before securing a link placement?
Yes, we can provide you with a curated list of websites that align with the specific metrics your site requires. These metrics typically include domain authority, domain rating, relevance to your niche, number of ranking keywords, keyword positions and organic traffic volume. We believe in showing complete transparency by sharing the websites we have found, empowering you to make informed decisions to improve your search engine rankings.
By offering you the opportunity to handpick the websites from the list we provide, we ensure that your preferences and goals are fully met. This collaborative approach allows you to have control over the entire process and be actively involved in choosing where your backlinks will be placed.
Our commitment to transparency and clear communication is rooted in our belief that honesty and openness are essential for building trust with our clients.
With our transparent practices, you can feel confident knowing that every website chosen aligns with your criteria and contributes positively to your SEO strategy. At Improve Position, transparency isn’t just a belief – it’s a core principle that guides the way we operate and builds strong partnerships with our clients.
Do you offer SEO link building services on a white-label basis?
If you are an SEO agency wanting to provide reseller link building services for your clients, we can help. Our high-quality, white-label, fully managed link building solutions enable you to focus on your core offering, while we assist you in helping your clients achieve their link building and PR goals.
With our expert support and a dedicated account manager, you can take pride in delivering exceptional results to your clients without having to worry about the finer details of link building management.
Interested in learning more about high-quality link building? Schedule a consultation with us to explore the full range of our white-label packages for SEO agencies. As your SEO link building agency, we will ensure that partnering with our SEO link builders will strengthen your business and enhance your client relationships. Let us handle the complexities of link building and digital PR for SEO, so you can concentrate on what you do best – delivering high-quality services to your clients.
Benefit from our extensive experience and proven track record in providing successful white-label SEO services. Get in touch with our link building company today to find out how we can tailor our solutions to meet your specific needs and objectives. Together, we can create a winning formula for your agency’s success.