SEO

Organic traffic up 400%
for Geeks On Wheels

London-based IT support company, Geeks On Wheels, wanted to expand their business after opening a new location in Brighton. They commissioned us to help them rank for local search terms to reach this new audience. By the end of the first year, we had them ranking position 1 for their main search terms and their organic traffic was up by more than 400%.

The Client

geeks-on-wheels.com

Established in 2004, Geeks On Wheels have strived to be technology experts with a mission to make IT simple for business and domestic users. They provide high-quality technical support, both on-site or remotely, at the lowest cost.

Collectively with their partners, they provide a “one-stop-shop solution”, fixing, repairing and carrying out software installations and upgrades from their UK offices in London and Brighton.

The Problems

Every business comes to us facing its own unique challenges. Before developing a strategy, we take the time to understand what’s holding them back — from visibility and conversions to technical or communication issues. Here’s what we identified in this project:

Lack of personalised, one-to-one support

Although generally happy with the work being produced by their previous SEO provider, Geeks On Wheels were not getting the personal level of support they expected. They wanted someone who would just be a phone call or email away, rather than having to log support tickets and wait 24-48 hours for a reply.

No local rankings for their new location

After recently opening a second location in Brighton, Geeks On Wheels needed help in getting their website to rank for local search terms that would allow them to reach a wider audience in this new area. Having been based only in London for the past 15 years, it was proving difficult to rank in search results outside of this area.

Results not impacting their bottom line

Although their previous provider was completing the work that they had promissed, Geeks On Wheels did not really understand if this work was having an actual impact on their business. Their monthly reports were unclear and hard to understand and with no one easily available to ask, they felt left in the dark.

Needed to capitalise on remote workers

With an increasing number of people working from home, especially throughout the recent Covid-19 pandemic, Geeks On Wheels needed to capitalise on those people requiring remote IT support who were not in a position to travel to their workshop. This could be achieved by ranking for UK-wide remote IT support keywords.

Real-time campaign updates & support

Not only did we provide Geeks On Wheels with direct contact details of the individuals responsible for their campaigns, but like all our SEO clients, they were given access to their own workbook file that enabled them to see every task we were working on in real-time. And, if they had any questions, we were only a phone call away.

Produced local landing pages & citations

We helped secure a virtual trading address for their Brighton office and built both local landing pages and industry-relevant citations. We further supported this by building high-quality backlinks to these local pages, which resulted in position 1 rankings for their main keyword of ‘it support brighton’ by month 6.

Advanced conversion tracking to measure ROI

An in-depth analytics audit revealed that the previous SEO company had not been correctly tracking conversions and therefore were unable to show Geeks On Wheels the return they were getting from their marketing spend. We correctly set up advanced goal tracking to measure every action their customers were taking, attributing those actions back to the correct online marketing channels.

Expand reach through content & backlinks

We devised a content strategy that focused on building new blog content to help rank for longer-tail, informational search terms to better reach individuals working from home. This was supported by high-quality backlinks and a small Google Ads campaign. The led to them dominating both the organic and paid Google search results for the keyword ‘remote it support’ across the whole of the UK.

The Solutions

With a clear understanding of the challenges, we developed a tailored strategy designed to deliver measurable, long-term results. Our approach focused on addressing each problem directly through a combination of targeted actions and best-practice digital marketing techniques:

The Results

+ 0 %

organic traffic

# 0

'IT support brighton'

# 0

'remote IT support'

+ 0 %

organic conversions

A Few Words
 From The Client

Anthony Ryder
Anthony Ryder
★★★★★
Managing Director
As an IT Business, we have utilised many SEO companies over the years which have been hit-and-miss with extortionate monthly costs. Improve Position has provided us with effective SEO at an affordable price since 2018. We find the service is personable, responsive and cost-effective. The monthly reports and stats are invaluable when keeping track of where we are in terms of ranking organically and what areas of the SEO are actually gaining the best results. We are grateful that we have finally found a UK based company that manages SEO who are always at hand to make changes and answers questions when required.

Book Your 30-Minute Free SEO Consultation

This is a free 30-minute consultation to discuss your online business goals and determine if we are a good fit to work together towards achieving those goals.

Google Meet video conferencing details will be provided upon successful booking confirmation. This call may be recorded for quality assurance and training purposes.

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