Who We Are
The Story of Improve Position & The People Behind Our Brand
We aim to make online marketing accessible to businesses of all sizes by offering an honest, ethical and highly personal service. We believe that any business can profit from the Internet and our customer-focused approach enables us to achieve this through improved search positions and strengthening online presence for our clients.
What happens when a passionate marketer - fed up with overpriced, opaque SEO services - decides to build an agency that puts transparency and results first? A smarter, fairer way to grow online...welcome to Improve Position.
How It All Began
Originally founded by Michael Hutton, an experienced UK search marketing professional, Improve Position has grown into a trusted search marketing agency known for its ethical, transparent, and results-driven approach.
After selling his share in a previously successful web design and marketing agency, Michael decided to launch Improve Position as a freelance venture in 2013. He had grown frustrated with large agencies charging excessive fees while providing little transparency on what clients were actually getting for their money…he wanted to change that!
In 2019, Improve Position became a limited company, and we’ve since grown into a modern, hybrid agency that combines expert knowledge with a flexible, client-first approach.
Meet Our Team Of Marketers, Strategists, Developers & World-Class Content Writers...
Today, we are a modern, hybrid agency powered by a small but highly skilled team of expert marketers. This enables us to have a closer working relationship with our clients and hire talent based on skills, not location. This means we can scale up and down as we need, whilst keeping our overheads low and our services affordable.
Our team consists of a mix of office-based staff and remote marketing experts, all collaborating closely via Google Chat and Google Meet to manage daily tasks and deliverables for our clients. For clients without in-house content writers or web developers, we can also bring in trusted freelance copywriters and developers familiar with our systems and processes to assist on a per-project basis.
We are extremely proud of the working relationship that we have with our team. Not only does this mean we save clients money, due to not employing full-time staff on-site, but it also enables us to build strong relationships and support other small businesses, just like us.
Michael Hutton
Managing Director
Dion Purdy
Project Manager
Daisy Lawrence
Content Specialist
Daisy works full time in our office as a Content Specialist, producing content that helps clients attract and engage their audiences. With experience in both content creation and SEO, she ensures every piece supports visibility and brand goals.
Jonah Munyua
SEO Specialist
Jonah has over 10 years of SEO experience and manages our day-to-day technical deliverables. From running Website Quality Audits to performing in-depth keyword research and on-page analysis, he ensures clients achieve measurable results.
Jermaine Jamero
PPC Specialist
Paul Ng'ang'a
Content Strategist
Aaron Geronimo
Outreach Specialist
Michelle Meyers
Executive Assistant
Tom Andrews
SEO & PPC Specialist
Emma Smith
Copywriter
Graeme Piper
Copywriter
What We Stand For
Transparency
From pricing to delivery, we ensure our clients know exactly what’s being done and why.
Honesty
If SEO isn’t the right solution for your business, we’ll tell you - no sales gimmicks, just expert advice.
Results-Driven Strategies
We focus on meaningful growth, not vanity metrics, committed to building long-term partnerships based on trust, not just transactions.
No One-Size-Fits-All Approach
Every business is unique, and so are our strategies. We tailor every campaign to your specific goals, industry, and audience.
Education & Empowerment
We don’t just deliver results; we help our clients understand the “why” behind the strategies we use, so they can make informed decisions about their marketing.
What Makes Us Different?
- We’ve productised our internal processes – Our structured approach ensures efficiency and consistency.
- We develop our own proprietary tools – Our clients benefit from innovations built specifically for search marketing success.
- We put clients first, always – No hidden fees, just expert support tailored to your needs.
- Clear, actionable reporting – We provide easy-to-understand reports that show real progress, not just vanity metrics. You’ll always know where your investment is going.
- Flexible and scalable services – Whether you need a small SEO audit or a full-scale digital strategy, our hybrid team model allows us to scale services to match your business needs.
- Ethical SEO that stands the test of time – We don’t chase shortcuts or risky tactics. Our SEO strategies focus on sustainable, long-term growth that keeps you ranking.
Our Mission: Growing Together
We believe every business - regardless of size or budget - deserves access to ethical, transparent, and results-driven search marketing. Our goal isn’t just to help you rank higher; it’s to grow with you, becoming an active part of your success story. Whether you’re a startup, small business, or established enterprise, we’re here to guide you through the complexities of search marketing and help you improve your position online.