Website Analytics & Auditing

Analytics & auditing is key to understanding website performance

Website Analytics & Auditing That Is Fully Measurable

So many businesses now have websites, but surprisngly most of these website owners have no idea of how well their website is performing. A website is a marketing tool and like all marketing methods, it needs to be fully measureable. If you cannot measure the success of your marketing efforts, you won’t know if you are wasting your time and money.

There are many tools on the Internet, most of them being free, to help a website owner monitor whether or not their website is working properly. Website analytics software can help determine which areas of a site is the most popular, and which areas generate the least traffic. The amount of data you can gather is almost endless and by studying and reacting to this data, you can streamline your website to create a better user experience.

Using Google Analytics

One of the most popular and successful website analytics software being used today is Google Analytics. This is offered free by Google and generates detailed statistics about a websites traffic sources, conversions and sales.

Although Google Analytics is free to use, being able to understand and know how to react to the data it gives you, is a skill in itself. Their software can track visitors from search engines, social networks, direct visits, referring sites, not to mention displaying advertising methods such as pay per click campaigns, email marketing and external link sources. The list goes on and on, so it is worth having a professional Internet marketer manage your analytics account to make sure you are utilising the information to the fullest.

How We Can Help

Here at Improve Position, we are experts in Google Analytics and have an excellent track record of understanding and using their data to improve the performance of our client’s websites.

Not only do we use their software to closely monitor your visitor and traffic behaviour, but we also use goal tracking to understand how people use your site.

A restaurant owner, for example, needs to know how many people are looking at the menu outside and leaving, how many come in for a drink, and how many order a full dinner with dessert. Goal tracking with Google Analytics works in this same way, giving you the answers to some of the most important business performing questions.

Some of the questions we can answer with Website Analytics and Goal Tracking include:

  • Is social media bringing in paying customers?
  • Are your blog posts interesting enough and generating traffic?
  • What content on your site is producing the most leads?
  • How many web enquiries are you getting?
    How many people successfully signup to your newsletter?

Interested In Working With Us?

If you are interested in joining our forever growing list of happy clients, then get in touch with us today. We look forward to working with you to make your business a success.

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What Our Clients Say

Samantha Dyer

Samantha Dyer

Founder - Mumma Love Organics

"Michael turned our company around within just a few months he is great to work with. He really cares about our brand like it is his own. I would highly recommend Improve Position to any brand seeking to improve digital marketing efforts."

Natalie Fairman

Natalie Fairman

Owner - The Salon At Room Twelve

"I went to Michael at Improve Position for help designing a logo for my business start up. I let him run with a few of my initial ideas and am so pleased with the end product! Excellent and professional service that I can highly recommend."

Anna Bing

Anna Bing

Owner - Down2Birth

"Excellent! Am delighted with what I have received from Michael at Improve Position. Highly efficient, knowledgeable, delivered to the deadline as promised and excellent value for high quality products. Highly recommend!"

Hannah Murphy

Hannah Murphy

Founder & Director - Globe Fit

"Michael from Improve Position designed my Globe Fit brand logos and I can highly recommend him to anyone needing any logo work. He has been very helpful and is always extremely efficient with the work. A definite 10/10!"

Katie Keith

Katie Keith

Operations Director - Barn2Media

"Fantastic SEO work, I am keen to use Michael for all our on-page SEO - thanks very much!"

Hitesh Jinabhai

Hitesh Jinabhai

Digital Marketing Manager - Creative Culture

"Michael at Improve Position was brilliant and fixed my analytics problems literally in a few minutes! Highly recommended!"

Jamie Stone

Jamie Stone

Manager & Head Developer - Coretium Media

"Outstanding effort from Michael at Improve Position! A really difficult client did not phase him, and he kept working till they were completely happy! Very good work, will definitely use again!"

Clive Lewis

Clive Lewis

CEO - Illumine Training

"Michael always does a great job - well researched and written - thanks Michael."

Tom Chubb

Tom Chubb

DJ - Plain & Simple

"Great service. Well researched and written and provided good supporting information as well. Thanks - looking forward to working together again soon."

Sean Xie

Sean Xie

Managing Director - Zendo Media

"Amazing service as always!"

Christopher Stewart

Christopher Stewart

Owner - Medical Intuitive

"I was happy to return to Improve Position for more excellent work from Michael. He really does care and goes the extra distance for a client. I look forward to doing more business with him in the future."

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