Local SEO

1 in 3 online searches is from people looking for products and services just in their local area. So, if you are a local business, showing up for local search terms is key to any successful online marketing strategy.

Local Search Engine Optimisation Specialists

If you are an online business trying to reach local customers, then local SEO is a service that you should be considering. Although traditional SEO should still be the main focus of your strategy, local SEO takes things to the next level by reaching customers in your immediate vicinity. This is achieved through local keyword targetting, listing your business in the top local and niche-specific directories to improve topical geo-relevance as well as maps optimisation in Google, Bing and Apple to help potential customers reach your physical location.

What Is Local SEO?

Local search engine optimisation (SEO) is an aspect of SEO that solely focuses on reaching potential customers online who are close to your businesses physical location. Unlike traditional SEO, local SEO goes beyond your website and looks at other online channels where local leads and sales can be generated.

Businesses that can benefit from local SEO include those who have a physical store location where customers will typically visit, like a high street store, or an online retailer that delivers products and/or services within a certain radius from their location.

Why Is Local SEO Important?

1 in 3 searches that are carried out on Google is from people looking for products or services in their own local area. These will be searches that typically include certain geo qualifiers, such as a town, county or postcode, and 'near me' searches, where Google picks up the geo-location of the searcher and provides search results from that area.

According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, out of which 61% called the business and 59% visited. SearchEngineWatch also found that 70% of mobile users click-to-call a business directly from Google search results using their mobile phones, rather than clicking through to visit the website in question.

With numbers like this, we can see that leads from location-based searches are a major avenue for reaching new customers, which are not just limited to your website. Also, because these searches are from people who are specifically looking for products or services that your business offers, in the same area that you are offering, these quickly become qualified leads that have a higher conversion rate.

Understanding Your Customers Buying Process

Although your website will still play a major role in local SEO, it is important to understand the other avenues that your customers are utilising in the buying process.

With the likes of Google MyBusiness and Google Maps, potential customers can read your company reviews, request driving directions to your store and even call you direct within the search results, without having to visit your website.

Other potential customers may use online local directories to find and research businesses close to them, which can vary from industry to industry. For example, customers looking for a local bar or restaurant may use Yelp to help them find somewhere suitable. Whereas, someone looking for a local tradesman may use Checkatrade instead.

It is all about knowing your industry and where your local customers are searching. Once this is fully understood, a local SEO strategy can be put in place to maximise your visibility in the most profitable areas.

Local SEO Search

What Our Local SEO Service Offers

Here at Improve Position Ltd, we understand that no two businesses or industries are the same. Our professional team of local SEO specialists can optimise your website for local keywords, register you with the most influential online directories and ensure your brand is getting positive exposure across the entire local search ecosystem. To do this, we carry out the following tried and tested services to yield the best results:

Local Keyword & Market Research

We will find the most popular and profitable search terms that your local customers are actually using to find your products and services online.

Local On-Page Optimisation

We will optimise your website for local search terms and ensure your NAP (name, address, phone number) is clearly visible across all pages of your website.

Website Auditing

We will ensure your website is error-free and remains fully crawlable to search engines to ensure you get the maximum exposure in search results.

Google MyBusiness & Maps Optimisation

We will list your business in Google MyBusiness and Google Maps and optimise the profile to help you rank within the local pack.

Bing Places & Maps Optimisation

We will list your business in Bing Places and Bing Maps and optimise the profile to help you rank in Bing's local map pack.

Apple Maps Optimisation

We will list your business on Apple Maps using their Maps Connect platform to ensure customers can find your business when searching via an iPhone, iPad or Mac.

Citation Auditing

We will carry out a full citation audit of your business to find which directory listings already exist, as well as fix any incorrect or duplicate listings.

Citation Building & Management

We will list your business in the most influential directories that you are yet to be featured on and ensure the information is consistent across all sources.

Online Review Management

We will work with you to build online credibility through positive customer reviews and bring any negative feedback to your attention.

Local Backlink Auditing & Outreach

We will carry out a local backlink audit of both your website and those of your local competitors to devise an outreach strategy that ensures you are one step ahead. 

Reviews That Speak For Themselves

Claire Rich
Claire R.
09:51 06 Feb 20
I have been using Mike's services for Website and SEO for around 5 years now and can honestly say he is an absolute pleasure to work with. Mike is a true professional who really knows his stuff. We have worked on many projects together and he is always willing to explain things in a clear, concise way. He is a great Project Manager who is honest, reliable and trustworthy in an industry where there are plenty ready to take your money and do very little! Mike has good attention to detail, nothing is ever too much trouble and he always gets the job done. I would highly recommend Mike to anyone who needs a true Expert to make a complex subject such as SEO simple and to deliver a great service.
Matt Rowan
Matt R.
18:40 04 Nov 19
Improve Position have been a long term collaboration with us, and I highly recommend them for continued SEO and digital marketing services. Their close relationship with clients, and level of detail and advice make them really stand out. In short they passionately care about the work they produce and about the success of their clients.
Dan Summers
Dan S.
17:26 05 Sep 19
I've worked with Improve Position both as a client on my own company's website and as a trusted partner on my studios clients projects. I can't fault the professionalism, attention to detail and amount of time given to explaining details in both roles. Having been working with Mike for almost 15 years I wouldn't hesitate to recommend him to anyone looking for help with their SEO or website construction.
Dan Summers
Dan S.
17:17 05 Sep 19
Having worked with Michael for almost 15 years, initially on a site for my racing back in 2004 and since then three iterations of my company's website, I can faithfully recommend him to anyone looking for both SEO work and website construction. His attention to detail and amount of time given to his clients is second to none. Looking forward to the next 15 years!
matthew meyers
matthew M.
07:33 07 May 19
Fantastic service and product, couldn't be happier. Great customer service the whole way. I would highly recommend this company.

Are You A Small Business With A Limited Budget?

Then Take A Look At Our SEO Packages For Smaller Businesses

We understand that smaller businesses find it hard to afford bespoke SEO services that are 100% white-hat. However, we feel that SEO should be made available to everyone, no matter the size of your business.

Therefore, if you have a small business website and budget is a concern for you, then we have created 3 off-the-shelf packages that cover all the basics of white-hat SEO.

Our SEO packages still provide the same level of quality and service, but offer a fixed amount of work each month for a fixed affordable price, all based around the size and authority of your website.

Are You An Agency That Wants To Offer SEO Services To Your Own Clients?

Then Take A Look At Our White Label SEO Reseller Packages

If you are looking to offer online marketing services to your clients but don't want the hassle of managing the workload yourself, then why not outsource to us?

We offer a range of white label SEO reseller packages and services, limited only to verified agencies that we accept to work with, allowing you to add on your own markup as an SEO reseller.

We undertake all work on your behalf, brand everything up to your business, and can deal with your customers directly under your company name.

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