Content strategy & creation

Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience which ultimately drives profitable customer conversions.

Copywriting That Connects With Your Audience

Having professionally written copy that is grammatically correct and engages with your audience will make all the difference when it comes to your online marketing. Sadly, this is something that many businesses overlook but the famous saying of "content is king" could not be more true. Our copywriting team offers a range of content services that will support your business at all stages of the digital marketing funnel.

Website Copywriting

When it comes to the success of your website, everything comes down to its content. You can have the prettiest looking website in the world, but if your website copy does not talk to your audience correctly and sell your products and services in the best light, it will never perform to its fullest potential.

This is especially true when it comes to SEO. In order for your website pages to rank highly in search engines, the copy must be well written, correctly structured and optimised for the search terms it needs to rank for.

Bringing Your Products & Services To Life

Too many businesses produce marketing and sales copy that is so opaque and off point that it can be near on impossible to understand what they are selling. Having content that is professionally written is important, but it is also important that the language and terminology are easily understood by your readers and potential customers.

If you want to produce great marketing copy, plain English is the way to go. This is why our website copywriting services specialise in producing content that is clear, creative and persuasive. This will bring your products and services to life, allowing you to rise above your competitors and ultimately drive leads and sales for your business.

Developing A Plan Of Action With SEO In Mind

Our professional website copywriting team will work with you to develop a solid content strategy and a plan of action for moving forward. We will start by looking at your business and marketing objectives, your target audience and brand values.

Once we have a grasp of who we are trying to reach, we will carry out keyword research to find the search terms those people are using to find businesses like you.

From this, we will develop an outline of how your content needs to be written and how the keywords need to be worked into the copy to ensure the right people can find it.

What You Can Expect From Our Website Copywriters

Our professional team of writers work closely with our SEO specialists to not only produce website content that is engaging for the end-user but also meets the standards and expectations of the search engines. This includes implementing semantically related keywords into the copy, using the correct headings to structure content correctly, evaluating the tone and readability of the text using the Flesch Reading Ease test and ensuring each piece has clear calls-to-action.

Never underestimate the power of good website copy; it will be one of the best investments you can make. Let our team produce original, engaging content that your customers want to read and that will ultimately convert into new revenue for your business.

Blog Article Writing

Blog articles are an excellent way of getting your business in front of more potential customers. However, they can be one of the most misunderstood forms of content when it comes to marketing your business.

Website Pages vs Blog Articles

The main difference between website pages and blog articles is the topic and tone. Website page copy aims to promote your products and services using a formal tone, whereas blog articles aim to give information or answers on a particular topic in a more casual tone.

Unlike website pages, blog articles should not directly aim to sell your products or services. They should act as a resource that gives away free information in order to increase awareness and trust in your brand. They can be written in a more informal manner, allowing you to demonstrate your knowledge and expertise, whilst positioning you as a leader in your field.

Through this increased awareness and trust, you can get your website in front of more people and channel them into the top of your marketing funnel, eventually pushing them down to convert them into new customers.

How A Good Blog Strategy Can Help SEO

When it comes to SEO, getting other websites to link to your site is vital, due to backlinks being one of the most influential ranking factors. However, you cannot expect other websites to link to your service pages. They need a reason to link to you and that means linking to content that is useful, interesting and adds value to their readers.

This is where blog articles can help. Blog articles can act as a linkable asset for your business, helping you to not only reach a much wider audience but to also increase the overall authority and ranking power of your website.

Our professional team of blog writers work closely with our SEO specialists to not only produce article content that is engaging for the end-user but also meets the standards and expectations of the search engines. We can help to formulate a blog strategy based around search terms and topics that your potential customers are looking for, and that your online competitors are already talking about.

Understanding Blog Article Intent

A good blog strategy should aim to address two areas of intent:

  • Search or Keyword Intent - this involves looking at the intent of the visitor when they perform a search for a particular keyword. This intent can then be broken down into 3 main areas: informational intent, investigational intent and transactional intent. Understanding the type of content that they want and expect to see, enables us to produce content that will better serve their needs and lead to increased engagement.
  • SERP Intent - SERP (Search Engine Result Pages) intent looks at the types of content that a search engine wants and expects to display in their results when a search is carried out for a particular keyword. Understanding the type of content that they want and expect to show, enables us to produce content that stands a much better chance of ranking highly.

Only when you can produce content that meets both of these intents, will you have content that will perform to its fullest potential.

What You Can Expect From Our Blog Writers

As well as writing for the correct intent, we ensure that each article includes semantically related keywords into the copy, the correct headings to structure content correctly, evaluation of the tone and readability using the Flesch Reading Ease test and clear calls-to-action.

Never underestimate the power of professionally written blog articles; it will be one of the best investments you can make. Let our team produce original, engaging articles that your customers want to read, share and engage with.

Editorial Copywriting

Editorial content is the opposite of commercial or advertising copy and aims to inform, educate or entertain instead of trying to sell something.

Editorial vs Commercial Content

The best way to understand the difference between editorial content and commercial content is by looking at an example of a road test of a new car.

When a motoring manufacturer releases a new car, they will often lend it to a motoring journalist for them to test drive the car and write a report on their opinions. This report can then be published in printed or online magazines.

The journalist is not trying to sell the car; they are simply giving information from the perspective of a buyer or user, knowing that the people who buy the magazine would value their opinion.

Of course, it is possible for editorial content to become commercial content, if the car manufacturer decided to use the report in an advertising campaign. However, this is not the original intent of the piece.

Ensuring Your Business Takes Centre Stage

The key to writing good editorial copy is to make sure your business always takes centre stage. The wording needs to focus on a journalistic and conversational style, whilst basing the piece around facts. This can be achieved through a mixture of editorial pieces including press releases, guest posts and many other PR services.

Whoever you are trying to reach and whatever your message is, our experienced and talented editorial writers will adapt our services to ensure your brand gets the coverage it needs.

Perfectly Tailored Press Releases

Here at Improve Position, we understand that press releases and professional press management are vital to a successful brand image. This is why we offer a personalised and tailored approach to press release writing that aims to get your news out there for thousands of readers to read all about it.

Once your press release has been perfectly crafted, we offer a press release distribution service where our PR team focus on distributing your written press release to all the appropriate platforms and outlets in order to maximise the exposure of your brand.

SEO Optimised Guest Posts

Guest posts are informational blog articles that are placed on third-party websites. They are the easiest way to get high quality, natural, in-content links to your website to support a solid SEO strategy in order to boost your search engine rankings and get more traffic to your website.

The content we create for guest posts is produced specifically for the site that you want to obtain a link from, by tailoring the copy to their audience. These are not SEO focused articles; they are written to provide educational or entertainment value to the readers of that particular website.

Once your guest post has been written, we offer a guest post outreach service where our link building team reach out to the website owners, pitching for placement of the piece.

What You Can Expect From Our Editorial Writers

Our editorial team consults with every one of our clients and discusses strategies that aim to improve and boost their relationship with their target audience. We will craft and design your editorial piece from scratch to allow for a fully optimised and personalised PR solution.

Business Case Studies

Business case studies, or success stories, are an effective marketing and lead generation tool for your business. The purpose of a case study is to show proven results of your products and services in order to persuade new, potential customers to make positive buying decisions.

Case studies should be created through systematic research, reasoning and writing to position you as a leader in your field. They help to endorse your offering with a high level of credibility.

Reassure Customers That You Are The Best

If you are looking to promote your products or services online, you need to ensure you have a strategy that provides proof that not only is your offering the best but that you are the best company to provide it.

Customers trust case studies, therefore, through trust, you can enhance your companies reputation and give consumers the confidence to do business with you.

What Your Case Studies Should Aim To Do

Our team of professional case study writers are experts in writing case study material that can be used online or offline. Each piece should aim to:

  • Offer a fresh take on your products and services.
  • Show examples of how prospective clients can benefit from your products and services.
  • Turn the success of your products and services into hard-hitting, bite-sized stories.
Understanding Styles & Structures That Resonate Online

Here at Improve Position, we understand how to write business case studies in a style and structure that resonates with your website visitors. We achieve this through producing content that is fresh, relevant and engaging to read.

By ensuring that your website has professionally written case studies, you will benefit from targeted content that performs and enhances your businesses reputation. This will help to increase the visibility of your products and services for increased growth and revenue.

What You Can Expect From Our Case Study Writers

Our copywriting team consults with every one of our clients and discusses strategies that aim to improve and boost their relationship with their target audience.

Never underestimate the power of professionally written case studies; it will be one of the best investments you can make. Let our team craft professionally written business case studies that demand attention and put your business in the best position to succeed.

Product Descriptions

An often-overlooked form of copywriting is product descriptions for eCommerce stores. Having professionally written descriptions for your online products, which are optimised for search engines and visitors, will help to take your conversion rate to the next level.

Product Descriptions That Convert

Your product description copy has to be written to drive conversions. By working with our team of professional copywriters, we will do exactly this.

No matter what industry you are in or what products you are selling, our team knows what it takes when it comes to writing sales copy that leads to increased revenue. Our primary goal is to provide you with professionally written copy that will peak the interest of your customers and ultimately lead to increased profits for your business.

Product Descriptions That Are SEO Optimised

Being an eCommerce store, the main driver of product sales is your website. And, with an average of 70% of a website's traffic coming from a search engine, it is vital that your product pages come up for transactional keywords used by your customers.

Our copywriters work closely with our SEO team to find the most profitable keywords that your products should be ranking for. From this, we devise a strategy that correctly implements those keywords into the copy, helping search engines to better understand what search terms to show them for.

The more optimised your content, the better your rankings, and in turn, the better your chances are of drawing an increased amount of customers to your website. This pays off not only in more website traffic but also in more sales.

Product Descriptions That Are Buyer Driven

When it comes to product descriptions, the content needs to be focused on why your customers will buy. Thought needs to be put into the kinds of objectives they might have, how you can override those objectives and convince them to make a purchase.

No matter how good your products are, they will never sell themselves without well-crafted copy that sparks engagement.

What You Can Expect From Our Product Description Writers

Our professional team of product description writers not only produce description copy that is engaging for the end-user but also meets the standards and expectations of the search engines. This includes implementing semantically related keywords into the copy, using the correct headings to structure content correctly, evaluating the tone and readability of the text using the Flesch Reading Ease test and ensuring each piece has clear calls-to-action.

Never underestimate the power of professionally written product descriptions for your eCommerce store; it will be one of the best investments you can make. Let our team produce original, engaging content that your customers want to read and that will ultimately convert into new revenue for your business.

Infographic Design

When it comes to both your online and offline marketing materials, you will find that most of the content you create will contain useful facts and figures to help get your message across.

It is vital that this data stands out, no matter if it is within a blog article, press release, magazine or another piece of marketing copy. This is where our infographic service can help.

Infographics That Help Explain Your Story

The aim of our infographics is to use the power of good design to bring your data to life in a visually digestible way. Let's admit it, data can be boring for readers and more often than not, gets lost among your surrounding copy.

However, in most cases, that data can help to make the difference between a reader that will convert and one that will not. It is this data that helps to explain your story and needs to stick in the reader's mind, once they have finished digesting the piece.

A professionally designed infographic brings the most important aspects of your story to the forefront, helping the reader to understand your message in a visual way and leaving a longer-lasting impression in their mind.

Infographic Examples

Let Us Take Care Of Everything

All great infographics need more than just a pretty design; they need to include interesting statistics and copy. When it comes to the design of your infographic, you can either provide us with your own statistics and copy or we can take care of it for you through our own research.

Our highly talented designers will create an infographic that not only brings your statistics to life but will perfectly sit within your brand by using your official brand colours and tone. We also use premium graphics and icons for superior quality.

Once you have had the chance to review your infographic and it is complete, we will provide you with a fully editable PSD of the design and can assist in working the final version into your marketing materials. We can even assist with infographic outreach if you would like to use your infographic as part of a link building campaign.

SEMrush
Ahrefs
Grammarly
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Adobe
Adobe

Results Other Agencies Can Only Dream Of

We have had the pleasure of working with many different businesses in a wide variety of industries to help them meet their aggressive online marketing goals. As a technically focused agency, we build our own proprietary tools that give our clients an edge in the market, generating results that other agencies can only dream of!

These screenshots show the overall increase in organic traffic that some of our clients have experienced.

520% Increase In Organic Traffic
600% Increase In Organic Traffic
900% Increase In Organic Traffic
733% Increase In Organic Traffic

Reviews That Speak For Themselves

Paul R.
Paul R.
00:20 21 Mar 20
Improve Position has completely delivered everything I could have hoped for.Michael Hutton told me up front what he was going to plan to do.He delivered this.On time.On specification.Mike was easy to work with, responsive and he knows exactly what he is doing.If I need more work of the same, I will not be looking beyond Michael Hutton and Improve Position.Paul
Claire R.
Claire R.
09:51 06 Feb 20
I have been using Mike's services for Website and SEO for around 5 years now and can honestly say he is an absolute pleasure to work with. Mike is a true professional who really knows his stuff. We have worked on many projects together and he is always willing to explain things in a clear, concise way. He is a great Project Manager who is honest, reliable and trustworthy in an industry where there are plenty ready to take your money and do very little! Mike has good attention to detail, nothing is ever too much trouble and he always gets the job done. I would highly recommend Mike to anyone who needs a true Expert to make a complex subject such as SEO simple and to deliver a great service.
Matt R.
Matt R.
18:40 04 Nov 19
Improve Position have been a long term collaboration with us, and I highly recommend them for continued SEO and digital marketing services. Their close relationship with clients, and level of detail and advice make them really stand out. In short they passionately care about the work they produce and about the success of their clients.

Why Choose Us

Our Proprietary Content Audit Tools

One of the first things we do is run a full content audit of your existing assets. This audit uses one of our own proprietary tools which pulls data from multiple sources to help us make decisions about how to handle every piece of content on your website.

When it comes to producing website content, it is always best to make sure you are getting the most from the existing content first, before adding new content. Our content audit will highlight existing content that is already performing well and needs no further action, as well as content that is underperforming and may need a refresh or complete rewrite.

Finally, the content audit will help us to find content gaps that can be used to base a new strategy around.

Our Unique Content Strategy Modeling

Our content strategy process is what really sets us apart from everyone else. We start by developing audience personas to find out about the audience your content needs to reach, including their demographics and interests. We follow this up with topic research to find content topics that they will enjoy reading or common questions they may want answers to.

Once we have the topics in mind, we will carry out keyword research to find the most profitable search terms the content needs to rank for to help people find it. This involves looking into the searcher and SERP intent and topic clustering. From this, we can build out a solid content calendar and page-level SEO recommendations for our copywriters to follow.

We Get Real Results

Good quality website content should not just aim to engage with your readers but should also rank well in search engines as part of a larger SEO strategy. But, with Google's algorithm becoming increasingly more intelligent, producing content that they like is becoming increasingly more difficult if you don't have a good understanding of how this algorithm works.

Our content marketing services focus on proven white-hat methods to not just increase search engine rankings but to increase both high-quality traffic and conversions as a direct result of what we do. This is backed up by our case studies which show the quality and tangible results you can expect from our services.

5 Star Reviewed Agency

Our agency has an ever-growing list of 5-star reviews on both Facebook and Google. Our personalised service goes far beyond just getting results, and this is backed up by the reviews we regularly receive from our happy customers.

Getting results from content marketing is important, but doing this whilst providing the very best in customer service is critical. Every client is a long-term relationship and we care about their success just as much as we do our own.

With over 130 clients on our books, we have been trusted by businesses across the whole of the UK, from local start-ups to national celebrities.

Frequently Asked Copywriting Questions

How Much Does Your Content Services Cost?

We offer such a wide variety of content marketing services, that we price each project separately.

For example, if you are simply looking for standalone content writing such as a single page or article for your website, then we can provide a cost based on the number of words required. This will typically come with a certain number of revisions for a one-off fixed price.

However, if you are looking for a longer-term content writing service to support an SEO or other online marketing strategy, we can create you a package that includes regular supporting services such as a content audit and full content strategy implementation. The costs for this will typically depend on the size of your website and the niche that you are operating in.

We also have a team of writers of various quality levels and who specialise in certain niches. So, a lawyer may require a writer that is more specialised in that niche, compared to a local high street business who may just need something more generic. These factors are also taken into consideration when providing you with a cost.

How Do You Charge For Content Marketing?

Our method of charging for content will differ depending upon the type of content you need.

We typically charge a fixed price for content writing, based on the number of words you need and the level of detail our writers need to go into on a topic.

For on-going content strategy work, we would charge a monthly retainer fee for our content services, which is based upon the total number of estimated work hours over the life of your campaign. These fees are billed at the start of each month to retain our agency services for that month.

Do Your On-Going Content Services Come With Any Contracts?

Our on-going content agreements are typically based on a 30-day rolling basis. We heavily invest extra time in the first month of your campaign to carry out research and build out your strategy deliverables.

Then, in the following months, our time is reduced and we focus on the writing and consulting with your team to ensure content is being created and optimised correctly.

Our time may then rise again when our team needs to refresh your strategy with new content topics. This typically occurs every 6 months but will depend on the individual agreement you have with us.

Are Your Writers Based In The UK?

We use a selection of native English speaking writers based both in the UK and US. This means we can produce content for both the UK and US markets.

We can advise you on the best writer for your project. For example, a UK based lawyer may need to work with our local UK writers as they may want to discuss legal topics and revisions on the phone directly. However, for more generic topics, some of our overseas writers can produce the copy in either UK or US English at a more affordable price with minimal communication needed.

All content is reviewed by our in-house UK team, before being sent out to clients for feedback.

What Turnaround Can I Expect With My Content?

Turnaround times will depend on the content service you are having and the writer that has been allocated to you.

However, our standard writing service aims to have the first draft ready within 7-14 days with any further revisions completed within 24-48 hours.

Can I See Examples Of Your Work Before Ordering?

Yes, of course.

We are extremely proud of the content we have produced for our clients and very happy to share any examples with you.

Get in touch with us via email and one of our team can either send you links to any online content or attach examples of offline pieces.

We Have Our Own Writers But Need Support With Our Strategy & Implementation. Can You Still Help?

Yes, definitely.

In many cases, your own writers may offer the best writing solution, as they know your business and industry inside and out.

In these situations, our content strategists can work with you and your writers to devise a strategy that not only reads well, but also ranks well from an SEO perspective.

Once we have created your content strategy, we can create briefs for your writers to follow that include page-level SEO recommendations that Google will love.

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