Analytics & auditing

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Your website holds a wide range of data that most people don't utilise or even understand. However, in order to access this data, your analytics platforms need to be setup correctly. Our certified Google specialists can advise you on the best platforms for your business and set them up to deliver the exact data you need.

Our 4 Stage Process To Measure, Optimise & Convert

It is impossible to correctly optimise your online marketing campaigns without having access to your website data. In order to unlock this data, it is vital that your website analytics platforms are set up correctly to measure, optimise and report on your conversions. Our experienced team of Google consultants follow a 4 step process to extract and deliver this data.

Devising A Measurement Strategy

The first step is to find out what you need to be tracking. To do this, our team will look at your website goals, key performance indicators and the methods of tracking available to you.

Using this data, we can find out what you need to be tracking and how it should be tracked, to be able to see the marketing methods responsible for every conversion you receive. Once you have this data, you can truly see the ROI you are getting from your marketing spend.

Complete Audit Of Your Analytics

We use our own proprietary audit tool that pulls data from all your analytics platforms, using the likes of Supermetrics and Google Sheets, and performs advanced calculations to help us understand the data you are missing.

From these findings, we can create a technical roadmap using your measurement strategy to ensure you start getting a full picture of your marketing ROI.

Implementing Advanced Technical Analytics

Our team of analytics professionals are experienced in a number of different platforms that help you get the most from your website. This includes Google Analytics, Google Search Console, Google Tag Manager, Google Data Studio and Google Optimize.

As well as being experienced in the industries best analytics and auditing tools, we can also carry out advanced technical analytics tasks including enhanced eCommerce installations and cross-platform tracking.

Custom Reporting Solutions Like No Other

We build our own custom reports in Google Data Studio that allows us to pull all your data sources and display them in a real-time and easy-to-understand manner.

This also allows us to present you with the most important marketing and performance data through powerful visualisations and custom charts, ensuring you get answers to some of your businesses most important questions.

Google Analytics
Google Tag Manager
Google Search Console
Google Data Studio
Google Optimize
Supermetrics
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Results Other Agencies Can Only Dream Of

We have had the pleasure of working with many different businesses in a wide variety of industries to help them meet their aggressive online marketing goals. As a technically focused agency, we build our own proprietary tools that give our clients an edge in the market, generating results that other agencies can only dream of!

These screenshots show the overall increase in organic traffic that some of our clients have experienced.

520% Increase In Organic Traffic
600% Increase In Organic Traffic
900% Increase In Organic Traffic
733% Increase In Organic Traffic
SEE OUR CASE STUDIES

Reviews That Speak For Themselves

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Paul R.
Paul R.
00:20 21 Mar 20
Improve Position has completely delivered everything I could have hoped for.Michael Hutton told me up front what he was going to plan to do.He delivered this. On time.On specification.Mike was easy to work with, responsive and he knows exactly what he is doing.If I need more work of the same, I will not be looking beyond Michael Hutton and Improve Position.Paul
Claire R.
Claire R.
09:51 06 Feb 20
I have been using Mike's services for Website and SEO for around 5 years now and can honestly say he is an absolute pleasure to work with. Mike is a true professional who really knows his stuff. We have worked on many projects together and he is always willing to explain things in a clear, concise way. He is a great Project Manager who is honest, reliable and trustworthy in an industry where there are plenty ready to take your money and do very little! Mike has good attention to detail, nothing is ever too much trouble and he always gets the job done. I would highly recommend Mike to anyone who needs a true Expert to make a complex subject such as SEO simple and to deliver a great service.
Matt R.
Matt R.
18:40 04 Nov 19
Improve Position have been a long term collaboration with us, and I highly recommend them for continued SEO and digital marketing services. Their close relationship with clients, and level of detail and advice make them really stand out. In short they passionately care about the work they produce and about the success of their clients.

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Why Choose Us?

Google Analytics Specialists

Our team have years of experience in implementing Google Analytics on every kind of website imaginable.

Google Analytics is the most powerful analytics tool available and no website should be without it. We can help you extract all the required data to fully measure your ROI. This goes far beyond basic visits and bounce rates; we use advanced event and goal tracking to measure every action your visitor takes, whilst on your website.

Google Search Console Experts

If you are investing in any form of organic search marketing, Google Search Console is vital. It is the only tool that can truly show you how your website is performing in Google's search results. This includes the pages that are ranking, the keywords they are ranking for and how many visits those keywords are bringing.

As well as monitoring your organic search traffic, our team of experts will use Google Search Console to ensure Google's crawlers have access to all your important pages and help them to crawl your website more regularly and efficiently.

Google Tag Manager Professionals

Google Tag Manager is a must-have tool when you get into the realms of advanced, high-end marketing campaigns.

Once set up on your website, we can implement advanced analytics tags on your website, quickly and easily, without the need of hassling your developer.

Our analytics consultants will advise you on the correct tags needed, based on your KPIs, and will fully implement and test the firing of each tag to ensure every visitor action is being tracked.

Custom Reporting Unique To Your Business

Having access to all this data is almost useless if you are not able to present it in the most meaningful way. This is where off-the-shelf reporting solutions fall far short.

That is why our team build custom, real-time reports for our clients using tools like Supermetrics, Google Sheets and Google Data Studio. The result are reports that can be fully customised to your individual requirements, filtering out all the noise and allowing you access to just the most important data that affects your bottom line.

Frequently Asked SEO Questions

How Does Your Analytics & Auditing Pricing Work?

Our analytics and auditing services can either be carried out as a one-off project or as on-going implementation and management.

For one-off projects, we will provide you with a cost upfront, based on the estimated number of hours to complete the work.

For on-going implementation as part of an online marketing campaign, we would charge a monthly retainer fee for our services, which is based upon the total number of estimated work hours over the life of your campaign.

These fees are billed at the start of each month to retain our agency services for that month. For more details, see our SEO services page.

What Analytics Platforms Do You Work With

In the majority of cases, the traditional Google services will provide everything you need to measure the ROI of a successful online marketing campaign.

This can typically include any mixture of the following:

  • Google Analytics
  • Google Tag Manager
  • Google Data Studio
  • Google Search Console
  • Google Optimize

However, we also work with other platforms such as Bing Webmaster Tools, SEMrush, Ahrefs, Majestic and Moz. We also use the likes of Supermetrics, combined with Google Sheets or Google Big Query, to cross-reference and analyse the data to an advanced level.

I Am An Agency Wanting To Offer Analytics Services To My Clients. Do You Offer White-Label Services?

We do work with a number of agencies across the UK, offering our analytics services on a white-label basis.

If you are an agency wanting to offer our services to your own clients, do get in touch and we can talk you through the options available.

We typically offer a discounted rate to these agencies and this will be discussed and agreed with you in advance, based on the type and number of clients you have needing the service.

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