Local Search Engine Optimisation Specialists
1 in 3 online searches are from people looking for products and services just in their local area, so showing up for local search terms is key to any successful online marketing strategy.
What Is Local SEO?
Local SEO simply means getting you more website sales from your local customers. By making sure your website content is fully optimised for local search terms, and is listed in the correct online local directories, your website will get more targeted traffic from local searches.
Why Is Local SEO Important?
The world of online shopping is changing. The days of sitting at your home computer and ordering a product or service from another end of the country is quickly being replaced. Although there is still a huge market of home computer users carrying out online searches and local searches alike, we can’t ignore those people who now use a mobile device to carryout a search for products and services on the go.
These customers are actively in your local area, searching for businesses just like yours because they want to make a purchase. If you are looking to generate business from local customers, especially if you have a local shop or premises, then your website needs to appear in local search results.
Our Local SEO Service
Here at Improve Position we understand that no two businesses or industries are the same. Our professional team of online marketers can optimise your website and register you with the best quality online directories for your local customers. To do this, we carryout the following tried and tested processes that yield the best results:
- Market Research – we start by carrying out research on your market. This involves looking at your business, your customers, your competitors and evaluating the number and types of local searches recorded by the major search engines.
- Website Audit – we then access your website and will make on-page changes to your code to make it more relevant to the most popular local search terms. This will raise your online profile and put your site in front of the local customer.
- Business Search Listings – we will check, complete and optimise your business listings in all the major online directories. This will include Google MyBusiness and Bing Places For Business.
- Business Citations – we will build local business citations, which are a major ranking factor when it comes to local searches. This involves mentioning your business name, address and phone number on websites relative to your specific industry and location.
Every website will need a different amount of care and attention, when it comes to Local SEO. Contact us today to get started.
Interested In Working With Us?
If you are interested in joining our forever growing list of happy clients, then get in touch with us today. We look forward to working with you to make your business a success.