Search Engine Optimisation

Reach your customers online through an effective SEO strategy

The Search Engine Optimisation Specialists

On average, 70% of a website's traffic will come from organic search, so if you want to reach more customers online, it is imperative that you come up for the search terms your customers are using. Search Engine Optimisation (SEO) helps you reach the right customers for increased traffic, leads and sales.

Here at Improve Position Ltd, our main area of expertise is Search Engine Optimisation and we love nothing more than seeing our clients succeed in their business as a direct result of the SEO work we do. Our SEO services are conversion driven, which means our aim is not to simply get your website to the top of the search results for a small number of keywords, but it is to ensure you are getting an increasing number of visits, leads and sales from the increased visibility our services provide.

What Is Search Engine Optimisation (SEO)?

If you are reading this page, we would assume that you already know what SEO is and have some idea of how your business can benefit from it. But, for those that don't know, SEO is an on-going marketing technique that helps drive high-quality traffic to your website from search engines, like Google (which currently makes up 80-90% of the search market), 'natural' or un-paid search results.

When we say high-quality traffic, we mean traffic that is more likely to convert into actual revenue for your business. SEO helps to generate this traffic by giving you increased visibility for the search terms (keywords) these high-quality visitors are typing into the likes of Google to find the products and services you are offering.

As the world of the web is forever changing and evolving, so should SEO - it can never be a one-off process. Google crawls the web daily and as they find new or modified content to add to their index, they continuously shift the search results around. This means you could be ranking position 1 for a keyword today, but this does not mean you will be there tomorrow.

Many people assume that if they are not ranking at the top of the search results, they are doing something wrong. And, although this could be the case, it could also just be the fact that your competitors are doing something right. SEO is an on-going strategy that involves keeping a close eye on what the search engines and your online competitors are doing, and making both on-page and off-page improvements to keep your website competitive.

On-Page SEO

On-Page SEO is the first half of a successful SEO strategy and looks at the website itself. In order for a website to get into Google's good books, it needs to be crawlable, free from errors, displays and loads perfectly on any device, has high-quality content that is engaging and generally fulfils the intent of the visitor.

Off-Page SEO

Off-Page SEO is the second half of a successful SEO strategy and looks at everything outside of the website that can impact search performance. This can include the number and quality of external websites linking to the site, positive social media signals, brand reputation, PR and influencer marketing.

To find out more about how SEO works and the impact it can have on your business, read of our article on how SEO can help my business.

Is SEO Important For My Business?

Unfortunately, many website owners still do not understand that the days of simply having a business website and making money from it, are gone. The Internet is now saturated with millions of websites all competing to sell the same product or service. Customers now rely on a search engine to show them the best website for their needs, as it would be far too complicated for them to hunt it down themselves – much like we require a librarian to help us find a book in an over-crowded library.

Google alone now records over 2 billion searches a day, so if your website is not being found correctly in Google, your business is missing out on a huge number of potential customers.

The Benefits Of SEO

Deciding to hire a Search Engine Optimisation Specialist is a big decision that can improve your website and save you time and money. Some of the benefits of investing in SEO are:

  1. Brand Awareness – a high ranking website means more people see the name of the company and become familiar with the brand and its products.
  2. Targeted Traffic – search engine optimisation brings the paying customers to your doorstep, who are actually searching for your products and services.
  3. Long-Term Cost Benefit – once you have achieved a good ranking for a specific keyword naturally, you will never need to pay for the traffic it generates.
  4. Brand Credibility – there is a higher level of trust when a visitor finds your website in the natural search results, rather than a paid advertisement, due to the fact that your site is known and trusted by the search engine for its relevance to their query.
  5. Your Competitors – keeping ahead of your competition in the organic search results can help boost the perceived position of your company in your marketplace.
  6. Page One – 75% of users never click past the first page of the search results, so if you are not on page one, then you may as well not be in the results at all.

White Hat SEO Techniques

Here at Improve Position, we only carryout the latest in ‘white hat’ SEO techniques that we know makes a real difference to a websites searchability. An SEO technique that is considered ‘white hat’ means it conforms to the search engines’ guidelines and involves no deception, unlike ‘black hat’ methods which do the opposite and can get you penalised or even worse, de-indexed from a search engine.

Activity Reports

We provide detailed results of your website SEO performance through a range of easy to understand reports. These reports include data about your traffic, top referring keywords and a full break down of search engine activity. If you are not sure what service is right for you, then contact us for a FREE SEO Report where we can recommend what service is best for you.

Interested In Working With Us?

If you are interested in joining our forever growing list of happy clients, then get in touch with us today. We look forward to working with you to make your business a success.

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What Our Clients Say

Samantha Dyer

Samantha Dyer

Founder - Mumma Love Organics

"Michael turned our company around within just a few months he is great to work with. He really cares about our brand like it is his own. I would highly recommend Improve Position to any brand seeking to improve digital marketing efforts."

Natalie Fairman

Natalie Fairman

Owner - The Salon At Room Twelve

"I went to Michael at Improve Position for help designing a logo for my business start up. I let him run with a few of my initial ideas and am so pleased with the end product! Excellent and professional service that I can highly recommend."

Anna Bing

Anna Bing

Owner - Down2Birth

"Excellent! Am delighted with what I have received from Michael at Improve Position. Highly efficient, knowledgeable, delivered to the deadline as promised and excellent value for high quality products. Highly recommend!"

Hannah Murphy

Hannah Murphy

Founder & Director - Globe Fit

"Michael from Improve Position designed my Globe Fit brand logos and I can highly recommend him to anyone needing any logo work. He has been very helpful and is always extremely efficient with the work. A definite 10/10!"

Katie Keith

Katie Keith

Operations Director - Barn2Media

"Fantastic SEO work, I am keen to use Michael for all our on-page SEO - thanks very much!"

Hitesh Jinabhai

Hitesh Jinabhai

Digital Marketing Manager - Creative Culture

"Michael at Improve Position was brilliant and fixed my analytics problems literally in a few minutes! Highly recommended!"

Jamie Stone

Jamie Stone

Manager & Head Developer - Coretium Media

"Outstanding effort from Michael at Improve Position! A really difficult client did not phase him, and he kept working till they were completely happy! Very good work, will definitely use again!"

Clive Lewis

Clive Lewis

CEO - Illumine Training

"Michael always does a great job - well researched and written - thanks Michael."

Tom Chubb

Tom Chubb

DJ - Plain & Simple

"Great service. Well researched and written and provided good supporting information as well. Thanks - looking forward to working together again soon."

Sean Xie

Sean Xie

Managing Director - Zendo Media

"Amazing service as always!"

Christopher Stewart

Christopher Stewart

Owner - Medical Intuitive

"I was happy to return to Improve Position for more excellent work from Michael. He really does care and goes the extra distance for a client. I look forward to doing more business with him in the future."

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