Web Development Services

Link Building

Link Building is an essential part of any successful SEO strategy that will build your internal link profile, adding a huge weight to your page keywords listed within the search engines.

For search engines that ‘crawl’ the web, links are the streets between pages. Using sophisticated link analysis, search engines can discover how pages are related to each other and in what ways.

What is Link Building?

A brief link building definition is: the process of establishing relevant, inbound links to your website which help your website achieve higher rankings with the major search engines and drive targeted traffic to your site.

When our clients ask us to define link building, we take great care to explain that it is not the quantity of inbound links to your site that helps you rank well but rather the quality of those links. There are a ton of unethical link building companies out there which employ some pretty shady practices which end up hurting your website instead of helping it.

Some of these unethical methods include:

  • Automated spam responses to blog posts.
  • Spamming all sorts of web forums with bogus responses that include links to your site.
  • Creating websites solely for the purpose of linking to other sites. These are sometimes referred to as “spam directories”.

The search engines are far more sophisticated than they once were and are engineered to ‘sniff out’ these and other ‘black hat’ SEO practices. If the search engine crawlers determine that a site has employed unethical link building practices to achieve a higher ranking, they will penalise your site severely and irrevocably bury your site making it almost impossible to find through the search engines.

Only permanent, relevant links from established sites that engage in ethical link building practices will help your site achieve better rankings with the major search engines and drive targeted traffic to your site. Link building is a key facet of any successful Internet marketing strategy because if your site features relevant, factual information that is written well, the administrators of other websites will want to link to your site because it offers their readers something of interest and value.

Ethical Link Building with Improve Position

When it comes to successful, ethical link building, there are no shortcuts. You should not expect to reap the benefits of link building overnight. Patience and persistence are the keys because it can take time to build links from credible sources. But, over time you will find that link building is one of the most powerful and influential SEO techniques that you can undertake to improve your sites search position.

Here at Improve Position, we offer a range of link building services and always advise our clients to develop a link building strategy that incorporates as much of these as possible. Below is a full list of our link building services:

Directory Submissions

A web directory is similar to a phone book, in that it helps people find your business so they can make contact with you. But, the added bonus of a web directory over a phone book is by submitting your site to directories, your building links to your site which can increase your search engine rankings. We offer a range of directory submissions that can fit any marketing budget.

Article Submissions

Article submissions are one of the most popular and one of the oldest link building methods known in the SEO industry. They allow a website owner to submit their articles to an article directory along with links back to the website owners site, as the author. This way, the article directories get free content for their website and website owners get their free back links.

Press Release Submissions

Press releases are highly trusted as sources of information by journalists and the public and can include a wealth of easy-to-comprehend information about your business. We can submit your own press release writing, or can write and submit them for you, to a number of credible press release websites. This is also another useful way of building links back to your site.

Guest Blogging

Guest blogging is perhaps one of the most effective and successful methods of widening your audience and achieving powerful backlinks to your website. If you are looking to increase traffic to your blog or website, then using our guest blogging service should be something to seriously consider.

Social Bookmarking

Social bookmarking is a method for Internet users to organise, store, manage and search for bookmarks of resources online. It is basically tagging a website and saving it for later. Instead of saving them to your web browsers ‘favourites’, you are saving them to the web. This is a great way of getting other people to share your content online, by getting inbound links to your site out there on social websites.


Increase in Organic traffic


Bounce Rate Down


Average Visit Duration Increase


Pages per Session Up

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