Pay Per Click Management

Pay Per Click (PPC) Management

Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.

Pay per click advertising, or paid search, is one of the most targeted, powerful and dynamic advertising mediums in the world. It is also one of the most competitive. Without a keen understanding of pay per click management features such as biding strategies, a/b testing and keyword selection, many companies are overwhelmed and often spend too much for few conversions.

What Is Pay Per Click?

Pay per click marketing, or PPC, is pretty simple: search engines, like Google, allow businesses and individuals to buy listings in their search results. These listings appear as an advert alongside the natural, non-paid search results and are sold in an auction. You bid what you want to pay for a click on the advert. Bid the most and you have a chance of ranking number 1 in the sponsored search results. If someone clicks on your PPC listing, they will arrive at your website and you are charged the amount you bid.

When you create your advert, you tell the search engine what keywords you want that advert to come up for in the search results. They will then indicate the type of price you will need to pay to get a high position – this is called the cost per click, or CPC. This cost will vary for every keyword and every website and depends on a number of factors, including; the competition for that keyword or how well your website is optimised for that keyphrase.

The resulting advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site. The main pay per click service available is Google AdWords.

Should You Invest In PPC?

Our answer is YES, if you are serious about making money from the web, then you should be utilising a smart pay per click advertising campaign.

Whether you knew it or not, you have most likely clicked on Google’s paid advertisements at some point. These ads are strategically placed to entice visitors like you into clicking on them in hopes of finding the most relevant information related to your search. Google’s paid advertising system generates billions of ad revenue for Google and its publishers for one main reason….it works!

The problem is, many website owners who have tried PPC themselves have found it expensive with little return. But, this is only down to a lack of experience and understanding of how the system works. When a pay per click campaign is properly setup, professionally managed and optimised, then pay per click can be one of the most cost effective forms of online marketing.

Improve Position believe that successful pay per click management is founded not just on deep knowledge of PPC and constant innovation, but also on the great relationships we form with our clients to ensure real results.


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Google AdWords Management

When it comes to pay per click advertising, otherwise known as paid search, there really is nothing quite like Google AdWords. With over 90% of searches performed on Google in the UK alone, if you want to drive targeted traffic to your website, then Google AdWords is definitely the best place to start.

What is Google AdWords?

Google AdWords is Google’s pay per click advertising scheme which allows you to advertise your website to those searching for words associated with your business.

You start by creating an advert and you tell Google what keywords you want that advert to come up for. You then bid how much you are willing to pay when someone clicks on your advert – bid the highest and your advert will be placed at the top of the sponsored ad section of the search results. This gives you the highest position in the search results for your optimum keyphrases, giving you the best chances of increasing visits and sales.

Should I Use Google AdWords?

In short, the answer is YES, but only if managed correctly.

“Why use AdWords” is a pretty common keyword phrase searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords, but aren’t sure if and how it can work for them.

Google AdWords can be a hugely effective pay per click marketing platform, but for it to give you a good ROI, it must be managed properly. If you don’t have a full understanding on how the Google AdWords system works, you can end up overpaying for clicks and receive traffic of low quality that doesn’t convert. The result can mean that you end up paying a lot of money, for no return.

Professional Google AdWords Management

Here at Improve Position, we believe that Google AdWords can work for any type of business, no matter on your size or budget. Whether you are new to pay per click advertising or already have Google AdWords campaigns setup that needs improving, we can help.

Our friendly team of professional marketers know that Google AdWords is something that can never be left on its own to do its thing. To get the best return, you need to keep a close eye and make continous adjustments to your campaigns on a daily basis.

When choosing Improve Position to manage your Google AdWords account, you can expect the following:

  • A professional team of online marketers working for you daily.
  • Years of Google AdWords and PPC experience.
  • Experience of knowing what makes campaigns really work.
  • No budget is too small for us to work with.
  • Creative ads that generate targeted traffic.
  • Higher rates of conversions, making you more money.
  • No hidden costs or commission charges.

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