Early morning on the 6th December 2013, Google rolled out one of their latest updates to their Toolbar PageRank system. This has been a massive shock to website owners globally as Matt Cutts, head of the webspam team at Google, had previously announced earlier in the year that we should not expect any more PageRank updates before 2014.
The last PageRank update was carried out on 10th February 2013 and is usually a change that Google does not update regularly. Many people think that PageRank values are not important to a website, but I guess this update proves them wrong!
What Is Google PageRank?
PageRank is an algorithm that gives every website on the Internet a score out of 10 as a measure of its importance, with 0 being the least important and 10 being the most important.
There are a number of different factors that are taken into account when scoring a website in this way, but the main factor is the number of links pointing to a site, and the quality of those links. Google themselves like to class links as votes, where a page linking to another page classes as casting a vote. The more votes, the higher your score.
As well as links, PageRank also looks at page importance. Sites that have a higher PageRank score are classed as more important, and as a result, these sites have more weight in “voting” than those sites with a lower PageRank.
Climbing the PageRank ladder is an extremely difficult task to do, taking many years of hard effort and investment in your website. This is why it is considered as one of the best measures of a site performance and is vital when it comes to SEO link building activities.
How Do I Know If My PageRank Has Changed?
Finding out your websites PageRank score is extremely quick and easy, and many websites will see a rise or fall in their score after this update. Visit this site now and find out where your site lies: www.prchecker.info.
Whether you see an increase or decrease in your PageRank score, remember that there are many other things that affect a website’s performance in search engines. So, don’t loose sleep trying to build links just to increase your score. PageRank is just one of many useful tools out there, helping us to understand how our websites are performing and should be taken lightly as a gentle reminder of where we can improve.
Why Isn’t My Sites PageRank Changing?
If you are wondering why your PageRank score never seems to change, then watch this little video from Matt Cutts himself and remember to leave us your comments at the bottom of this post with any questions of your own:
Michael is a successful entrepreneur with a strong background in all areas of web development, online marketing, graphic design and IT. As the current owner of Improve Position, as well as a small range of other related businesses, Michael’s enthusiasm shines through with his passion to help others understand and succeed in the world of online business marketing.
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