Blog Category Archives - Usability & Conversions

Free hints and tips on how to improve your own digital marketing

Web Usability & Conversion Rate Marketing

The aim of optimising your website is not just about attracting visitors, but also about keeping them. Ensuring you are serving them the best user experience to keep them on-site longer or convincing them to make that final enquiry, should be the ultimate goal.

In these posts, we will look at systems such as WordPress and discuss how you can use various analytics tools to tweak and improve both the user experience and conversion rate of your site.

What Are Facebook Instant Articles

What Are Facebook Instant Articles?

What Are Facebook Instant Articles? Facebook Instant Articles is a publishing format specially developed for improved viewing of article content on Facebook’s mobile app. When viewing an Instant Article, users can expect the content to load as much as 10 times faster than standard mobile web articles. How Do Facebook Instant Articles Work? Facebook Instant…
Removing Referral Spam From Google Analytics

Removing Referral Spam From Google Analytics

Are you wanting to know how to block referral traffic in Google Analytics? Almost everyone who uses Google Analytics will come across spam traffic in their statistics in one form or another. The most popular form of spam traffic is referral spam in Google Analytics. In this article, I will show you the process of…