Blog Category Archives - Usability & Conversions

Free hints and tips on how to improve your own digital marketing

Web Usability & Conversion Rate Marketing

The aim of optimising your website is not just about attracting visitors, but also about keeping them. Ensuring you are serving them the best user experience to keep them on-site longer or convincing them to make that final enquiry, should be the ultimate goal.

In these posts, we will look at systems such as WordPress and discuss how you can use various analytics tools to tweak and improve both the user experience and conversion rate of your site.

Google Analytics Event Tracking

How To Setup Google Analytics Event Tracking

In this post, I will show you how to set up goals in Google Analytics and how to set up Google Analytics Event Tracking using the WordPress Events Plugin. Google Analytics is one of the best website analytics software out there. If you own a website, you shouldn’t be without it. It can tell you…
Understanding Google Analytics For Beginners

Understanding Google Analytics For Beginners

If you are looking for Google Analytics basics, then this article is for you. This is our guide to understanding Google Analytics for beginners, aimed to show you the most important data that every website owner should know. When it comes to understanding how your website is performing, there is no better tool than Google…
What Is Google Data Studio

What Is Google Data Studio?

What Is Google Data Studio? Are you asking what is Google Data Studio or how to use Google Data Studio? Google Data Studio is a new tool from Google, currently in beta mode, which enables you to display your analytics data in beautiful and easy-to-understand reports. These reports are fully interactive and can be easily…
What Are Facebook Instant Articles

What Are Facebook Instant Articles?

What Are Facebook Instant Articles? Facebook Instant Articles is a publishing format specially developed for improved viewing of article content on Facebook’s mobile app. When viewing an Instant Article, users can expect the content to load as much as 10 times faster than standard mobile web articles. How Do Facebook Instant Articles Work? Facebook Instant…
Removing Referral Spam From Google Analytics

Removing Referral Spam From Google Analytics

Are you wanting to know how to block referral traffic in Google Analytics? Almost everyone who uses Google Analytics will come across spam traffic in their statistics in one form or another. The most popular form of spam traffic is referral spam in Google Analytics. In this article, I will show you the process of…