Blog Category Archives - Usability & Conversions

Free hints and tips on how to improve your own digital marketing

Web Usability & Conversion Rate Marketing

The aim of optimising your website is not just about attracting visitors, but also about keeping them. Ensuring you are serving them the best user experience to keep them on-site longer or convincing them to make that final enquiry, should be the ultimate goal.

In these posts, we will look at systems such as WordPress and discuss how you can use various analytics tools to tweak and improve both the user experience and conversion rate of your site.

WordPress Categories And Tags

How To Setup WordPress Categories And Tags Correctly

WordPress is one of the best blogging platforms out there but when it comes to WordPress categories and tags, most website owners get confused and don’t understand how to use them correctly. In this article, I will show you how to add categories in WordPress and explain what are tags in WordPress. WordPress Archives &…
Google Analytics Ecommerce Tracking

Google Analytics eCommerce Tracking For WooCommerce

If you are running a website for your business, Google Analytics is the best website analytics tool available to know how well it is performing. This is even truer if you run an eCommerce website, due to the advanced Google Analytics eCommerce tracking features that you can setup. In this post, I will give a…
Google Analytics Event Tracking

How To Setup Google Analytics Event Tracking

In this post, I will show you how to set up goals in Google Analytics and how to set up Google Analytics Event Tracking using the WordPress Events Plugin. Google Analytics is one of the best website analytics software out there. If you own a website, you shouldn’t be without it. It can tell you…
Understanding Google Analytics For Beginners

Understanding Google Analytics For Beginners

If you are looking for Google Analytics basics, then this article is for you. This is our guide to understanding Google Analytics for beginners, aimed to show you the most important data that every website owner should know. When it comes to understanding how your website is performing, there is no better tool than Google…
What Is Google Data Studio

What Is Google Data Studio?

What Is Google Data Studio? Are you asking what is Google Data Studio or how to use Google Data Studio? Google Data Studio is a new tool from Google, currently in beta mode, which enables you to display your analytics data in beautiful and easy-to-understand reports. These reports are fully interactive and can be easily…