Blog Category Archives - Usability & Conversions

Free hints and tips on how to improve your own digital marketing

Web Usability & Conversion Rate Marketing

The aim of optimising your website is not just about attracting visitors, but also about keeping them. Ensuring you are serving them the best user experience to keep them on-site longer or convincing them to make that final enquiry, should be the ultimate goal.

In these posts, we will look at systems such as WordPress and discuss how you can use various analytics tools to tweak and improve both the user experience and conversion rate of your site.

How To Add Google Webmaster Tools To WordPress

How To Add Google Webmaster Tools To WordPress

Google Search Console, formally Google Webmaster Tools, is a fantastic tool that no website owner should be without. But, do you know how to add Google Webmaster Tools to WordPress? In this article, I will show you two ways that you can easily and quickly add it to a WordPress website. What Is Google Webmaster…
How To Setup 301 Redirects In WordPress

How To Setup 301 Redirects In WordPress

In this article, I have recorded a video to show you how to setup 301 redirects in WordPress using two of my favourite WordPress plugins: Yoast SEO Premium and Redirection. There will be times when you need to redirect visitors to a different page of your WordPress site when they visit certain posts or pages.…

What Is Image Optimization For The Web?

When it comes to your website, speed is important…super important! How quickly your pages load affects both visitor behaviour and rankings, and one of the main reasons for a website being slow is un-optimised images. But, what is image optimization for the web? Well, in this article, I will explain about website performance optimisation in…
How To Add Google Analytics To WordPress

How To Add Google Analytics To WordPress

Google Analytics is the best form of website analytics available. If you have a WordPress website and want to know how well it is performing, you need to install Google Analytics. But you could be wondering how to add Google Analytics to WordPress. Well, read on to find out. How To Install Google Analytics On…
How To Speed Up WordPress

How To Speed Up WordPress

WordPress, in my opinion, is the best content management system…nothing comes close to it! However, one of the downsides is that it can become slow and sluggish. Well, in this article, I will show you how to speed up WordPress. Why Can WordPress Be Slow? If WordPress is the best content management system, you are…