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Latest Industry & Search Engine News

Keep yourself up-to-date with the latest search engine news and everything that is going on in the world of online marketing. Whether it be the latest algorithm updates from Google or Bing, or trends in the world of technology, you will find it here.

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Google Local Pack Update

Google Local Pack Update – What You Need To Know

What Is Google’s ‘Local Pack’? Google’s Local Pack is a list of local businesses that appear distinctly in the search engine results page when a searcher types in what Google ‘deems’ to be a local-based query, for example, “electricians London”. When you search in Google, their local results show at the top of the page…
Facebook WhatsApp Deal

How Facebook’s WhatsApp Deal Compares to Other Acquisitions

On Wednesday 19th February 2014, Facebook announced that it will acquire the popular messaging app, WhatsApp, for $16 billion. Is WhatsApp really worth this much, or does this just prove that Facebook has too much money? Well, Mark Zuckerberg, Facebook’s boss, seems to think it is worth every penny! Mark says that WhatsApp had reached…
Google Smart Contact Lens

Forget Smartphones Or Google Glass, Google Reveals The Smart Contact Lens For Diabetics!

As online marketing specialists and a big fan of anything technology related, we best know Google for their search engine, Chrome browser, android smartphones and one of their latest inventions; the interactive Google Glass. But, what if we said they are now famous for contact lenses? You would laugh, right? Well, you may want to…
Google PageRank Update

Google Updates Website PageRank Scores Before 2014

Early morning on the 6th December 2013, Google rolled out one of their latest updates to their Toolbar PageRank system. This has been a massive shock to website owners globally as Matt Cutts, head of the webspam team at Google, had previously announced earlier in the year that we should not expect any more PageRank…
How Does Google Hummingbird Affect My Website

What Is Google Hummingbird and How Does It Affect My Website?

By now, every website owner knows the major changes that have gone on at Google over the last year or so. In one way or another, we have all been affected by their two big algorithm updates; Panda and Penguin. The reason for these big algorithm changes is to make the world of search marketing…