Blog Category Archives - Content Marketing

Free hints and tips on how to improve your own digital marketing

Content Marketing News

When it comes to helping search engines to rank your website, there is nothing more important than the content. A good content marketing strategy is key to helping them understand what the page is about and the types of search phrases it should appear for.

In these articles, we give our own hints and tips on maximising your exposure through effective content marketing, discussing topics such as blogging and on-page SEO.

10 Reasons Why Your Business Needs A Blog

10 Reasons Why Your Business Needs A Blog

So, you’re here because you want to know if you really need a blog for your business website like everyone keeps telling you. The trouble is, you’re busy enough as it is, running your business and trying to have a life in your spare time. Is investing in a blog really worth all the extra…
Is Duplicate Website Content Bad

Is Duplicate Website Content Always Such A Bad Thing?

In order to have a successful website, one of the key goals is to ensure that your content gives search engines plenty of good quality text for it to crawl and index. Websites that have more text, have more opportunity of being picked up by search engines and therefore stand the best chances of appearing…
Top Blogging Tips For Engaging Content

Our Top Blogging Tips For Engaging Content

Blogging is one of the most popular and effective ways to promote your website. Since the introduction of social media, business and website owners can now keep in touch with both their existing and potential customers on a daily basis. This is vital to keep your brand at the forefront of people’s minds and a…
How Does Google Hummingbird Affect My Website

What Is Google Hummingbird and How Does It Affect My Website?

By now, every website owner knows the major changes that have gone on at Google over the last year or so. In one way or another, we have all been affected by their two big algorithm updates; Panda and Penguin. The reason for these big algorithm changes is to make the world of search marketing…