Mumma Love Organics is a family run business that is passionate about helping you to calm, soothe and comfort your baby. Their natural range of products include organic oils and balms designed with their three core principles at heart: Comfort, Settle and Sleep.
Website redeveloped in Magento to enable easy upload of products, blog articles and full inventory management.
Paid advert management for Twitter, Facebook and Google AdWords with advanced tracking to fully measure the return on investment.
ROI increase of 600% in visitors with 70% of sales coming from Google Search.
Help them become established online by improving their website, ensuring everything is optimised correctly for search engines, manage their social media profiles and put them directly in-front of their customers using a successful pay-per-click marketing campaign.
We started working with Mumma Love Organics, alongside their original web developer, to make sure the site was fully optimised before their official launch date. Once the site went live, targeted traffic immediately started to come in, which highlighted the fact that the site lacked some advanced features of larger ecommerce based sales platforms. We therefore upgraded the site to use the industry leading Magento platform, so they could take advantage of the additional sales features. Alongside this, we devised a content marketing, social and link building strategy to improve their organic search presence, with supporting pay-per-click marketing services through Google AdWords, Facebook Ads and Twitter Ads.
Our first step was to carryout full keyword and market research to source their most profitable keyphrases, then setup a competitive Google AdWords campaign to put them straight to the top of the search results for those terms. Running Facebook Ads and Twitter Ads campaigns alongside this enabled them to reach a wider, targeted audience and put them in touch with both existing mothers and mothers-to-be to increase awareness of the brand. Once these campaigns were up and running, it allowed us to focus on the organic side of the marketing, which included monthly link building, blog article posting and regular website updates. Since the launch of the improved website and marketing, Mumma Love Organics see a 600% increase in monthly website visitors with 70% of their total sales coming from our SEO efforts.
600% Visitor Increase
70% Of Sales From SEO
Founder - Mumma Love Organics
"Mumma Love Organics started working with Improve Position to help improve our SEO efforts and overcome some core technical challenges we had been facing. Michael turned our company around within just a few months he is great to work with. He really cares about our brand like it is his own. The engagement is very professional and he delivers everything and more from changing our website to meet consumer needs to ranking us on the first page in google. He is very professional and responsive and the turn-around to get back to us on requests is always very quick. He provides detailed analysis and explanations of everything he does. I couldn’t ask for a better marketing service for my company. I would highly recommend Improve Position to any brand seeking to improve digital marketing efforts."