Miranda’s Physio Steps is a specialist in physiotherapy for the elderly, running neuro physiotherapy classes in Birmingham and Solihull, and works with both local NHS organisations and private care providers.
Page 1 of Google.co.uk in both Organic and Paid results for their main keyphrases.
Powerful Google AdWords campaigns to reach a highly targeted audience.
ROI increase of 370% in visitors with 70% coming from Google AdWords.
After having a new website built elsewhere, they were frustrated that no one could seem to find them online, but had no idea how this could be achieved.
Their existing web developer kindly recommended Miranda to get in touch with us to find out how to get their website found in Google to help increase online enquiries. Due to their lack of understanding of online marketing, they were naturally very worried about spending money and not getting a big enough return. To put their mind at ease, we explained the entire process, making everything simple and easy to understand. As we knew their business could not afford to wait for organic SEO results to come in, we offered them an affordable 3 month trial on Google AdWords to show them the power of being on the first page of Google for their most profitable keyphrases.
Although Miranda had an idea of the types of phrases she wanted to come up for, we built upon this by carrying out full keyword research to highlight more keyphrase opportunities. Once a final list of keywords were decided upon, we got to work devising a range of campaigns to reach her potential customer base. After 3 months, the campaigns had delivered enough new sales to cover the cost of her investment and the future benefits of the service had clearly become apparent. As a result, a longer term strategy has now been put in place with a mixture of organic SEO and paid search marketing. This is leading to an ever-increasing amount of new enquiries and sales each month and we are now proud to say that they are growing from strength to strength.