Is Link Building Dead When It Comes To SEO?

Link building has always played a major role when it comes to optimising your website for search engines, in an attempt to increase traffic to your site. The process of SEO link building involves placing links on other people’s websites or blogs that point back to your own website, known as Inbound Links. These links not only help the reader of the other site to find yours, but it also tells a search engine that your site exists and gives them another opportunity to crawl it.

Can Too Many Links Be A Bad Thing?

Over recent years, many website owners and online marketers have lived by one rule: the more inbound links to a website, the better! And, why wouldn’t this be true? After all, the more websites that point to yours, the more traffic you can potentially generate, right?

Well, this used to always be true. By doing a quick search on Google you will find thousands of companies that will build you a bulk-load of links for a cheap price. This used to make the art of search engine optimisation quick, cheap and easy for many businesses.

The problem that this form of online marketing generated was those businesses with the biggest budgets could afford to purchase more links, making the whole process unfair on the small business owner. As well as this, these cheap links became a way that website owners could ‘trick’ the system, as the links never had to offer a direct benefit to a site; it was literally just a numbers game.

To fight against these issues, Google released a big update to their search algorithm in April 2012, which they called Google Penguin. The aim of this update was to make the entire system fairer by stopping those links that offered no value to a website, especially spam style links that could be purchased cheaply in bulk.

The result of this update means that now, having inbound links to your website can still increase traffic like it used to, but the focus needs to be more on the quality of those links, not the quantity. Too many inbound links from poor websites, that are not relevant to your own site, can now do more harm than good.

How Can I Tell A Good Link From A Bad One?

So, we have discovered that the art of link building is not dead, but it certainly requires a lot more thought and effort than it used to. With this in mind, how do website owners know which links will be good for their site and which ones will be bad? Well, the answer to this is not always clear without a thorough understanding of White-Hat SEO techniques. That is why it is always best to hire a professional online marketing agency to source the best links for your website, that will offer real benefits to the growth of your online business.

Choosing A Professional Link Builder

Here at Improve Position, we offer a range of SEO Packages that have been specifically designed to source and earn the best links for your business, that increase traffic to your website and build your online brand awareness. But why are our links any different to the other online marketing companies out there, I hear you ask? Well, unlike other agencies, we source links from high-ranking websites that are related to your own specific industry based on your competitors. As well as this, our packages supply a mixture of different link sources, including; social media bookmarks, guest blog posts and media press releases.

Ensuring that your website has a variety of natural inbound links in moderation, from different, reputable sources, is the key to success. To find out more about our packages, please visit: SEO Packages.

Michael Hutton

Michael is the founder and managing director of Improve Position with a strong background in both web development and technical SEO. His enthusiasm shines through with his passion to help others understand and succeed in the world of online business marketing.

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