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We are extremely passionate about everything digital marketing and even more passionate about helping others to understand and utilise the latest digital marketing techniques. Our digital marketing blog enables us to let our hair down and write from the heart on industry news topics and give free hints and tips on how to improve your own digital marketing.

Web Usability & Conversion Rate Marketing

The aim of optimising your website is not just about attracting visitors, but also about keeping them. Ensuring you are serving them the best user experience to keep them on-site longer or convincing them to make that final enquiry, should be the ultimate goal.

In these posts, we will look at systems such as WordPress and discuss how you can use various analytics tools to tweak and improve both the user experience and conversion rate of your site.

Understanding Google Analytics For Beginners

May 18, 2017 | By Michael Hutton

If you are looking for Google Analytics basics, then this article is for you. This is our guide to understanding Google Analytics for beginners, aimed to show you the most important data that every website owner should know. When it comes to understanding how your website is performing, there is no better tool than Google…

What Are Facebook Instant Articles?

Mar 17, 2017 | By Michael Hutton

What Are Facebook Instant Articles? Facebook Instant Articles is a publishing format specially developed for improved viewing of article content on Facebook’s mobile app. When viewing an Instant Article, users can expect the content to load as much as 10 times faster than standard mobile web articles. How Do Facebook Instant Articles Work? Facebook Instant…

Removing Referral Spam From Google Analytics

Feb 21, 2017 | By Michael Hutton

Are you wanting to know how to block referral traffic in Google Analytics? Almost everyone who uses Google Analytics will come across spam traffic in their statistics in one form or another. The most popular form of spam traffic is referral spam in Google Analytics. In this article, I will show you the process of…

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