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We are extremely passionate about everything digital marketing and even more passionate about helping others to understand and utilise the latest digital marketing techniques. Our digital marketing blog enables us to let our hair down and write from the heart on industry news topics and give free hints and tips on how to improve your own digital marketing.

Web Usability & Conversion Rate Marketing

The aim of optimising your website is not just about attracting visitors, but also about keeping them. Ensuring you are serving them the best user experience to keep them on-site longer or convincing them to make that final enquiry, should be the ultimate goal.

In these posts, we will look at systems such as WordPress and discuss how you can use various analytics tools to tweak and improve both the user experience and conversion rate of your site.

How To Add Google Webmaster Tools To WordPress

Mar 29, 2019 | By Michael Hutton

Google Search Console, formally Google Webmaster Tools, is a fantastic tool that no website owner should be without. But, do you know how to add Google Webmaster Tools to WordPress? In this article, I will show you two ways that you can easily and quickly add it to a WordPress website. What Is Google Webmaster…

How To Setup 301 Redirects In WordPress

Feb 26, 2019 | By Michael Hutton

In this article, I have recorded a video to show you how to setup 301 redirects in WordPress using two of my favourite WordPress plugins: Yoast SEO Premium and Redirection. There will be times when you need to redirect visitors to a different page of your WordPress site when they visit certain posts or pages.…

What Is Image Optimization For The Web?

Sep 14, 2018 | By Michael Hutton

When it comes to your website, speed is important…super important! How quickly your pages load affects both visitor behaviour and rankings, and one of the main reasons for a website being slow is un-optimised images. But, what is image optimization for the web? Well, in this article, I will explain about website performance optimisation in…

How To Add Google Analytics To WordPress

Aug 24, 2018 | By Michael Hutton

Google Analytics is the best form of website analytics available. If you have a WordPress website and want to know how well it is performing, you need to install Google Analytics. But you could be wondering how to add Google Analytics to WordPress. Well, read on to find out. How To Install Google Analytics On…

How To Speed Up WordPress

Jul 30, 2018 | By Michael Hutton

WordPress, in my opinion, is the best content management system…nothing comes close to it! However, one of the downsides is that it can become slow and sluggish. Well, in this article, I will show you how to speed up WordPress. Why Can WordPress Be Slow? If WordPress is the best content management system, you are…

How To Setup WordPress Categories And Tags Correctly

Jul 19, 2017 | By Michael Hutton

WordPress is one of the best blogging platforms out there but when it comes to WordPress categories and tags, most website owners get confused and don’t understand how to use them correctly. In this article, I will show you how to add categories in WordPress and explain what are tags in WordPress. WordPress Archives &…

Google Analytics eCommerce Tracking For WooCommerce

Jun 28, 2017 | By Michael Hutton

If you are running a website for your business, Google Analytics is the best website analytics tool available to know how well it is performing. This is even truer if you run an eCommerce website, due to the advanced Google Analytics eCommerce tracking features that you can setup. In this post, I will give a…

How To Setup Google Analytics Event Tracking

Jun 13, 2017 | By Michael Hutton

In this post, I will show you how to set up goals in Google Analytics and how to set up Google Analytics Event Tracking using the WordPress Events Plugin. Google Analytics is one of the best website analytics software out there. If you own a website, you shouldn’t be without it. It can tell you…

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