Twitter is a great marketing channel for driving traffic and generating leads. In fact, 42% of Twitter users follow brands or companies, which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy.
Taking advantage of social networks like Twitter is a given for most businesses now. Some may take a casual approach, some may be very active. But, for those looking to take their social presence up to the next level, paid Twitter Ads and promoted tweets can be great ways to get your business in front of some highly targeted eyes.
What are Twitter Ads?
You may often see different kinds of ads displayed on Twitter, such as: Promoted Tweets, Promoted Accounts and Promoted Trends. These ads are clearly marked with a "promoted" icon and you can interact with promoted content in much the same way as organic content. If you follow, favorite or retweet content on Twitter, including promoted content, your followers may see your name associated with that content.
Twitter Ads generally involve creating multiple adverts to help build an audience for your business Twitter profile. You then use the targeting options to show your adverts to only the people you want and need to reach. This encourages engagement, such as new followers or click-throughs to your website, and you are then charged each time someone clicks on that advert.
How Does Twitter Choose to Display Ads?
Your customers interactions on Twitter, the information they provide at registration and the relationships with ad partners all help make promoted content more relevant for them. When your customers use Twitter to follow, tweet, search or interact with Tweets, Twitter uses these actions to tailor Twitter Ads for them. For example, when they search for a specific term, they can show them promoted content related to that topic. They sometimes tailor ads using their profile information or location, which may be based on their mobile device location or their IP address. This helps show local ads and other ads that they might prefer.
Professional Twitter Ads Management
Here at Improve Position, we understand that most business and website owners simply do not have the time to sit down and manage their Twitter Ads campaigns on a daily basis. In today’s busy world, time is money and your time is better spent taking care of your business. That is where we can help.
When trusting us to manage your Twitter Ads, you can be confident that your campaigns will be setup to target the right audience. They will be closely monitored, on a daily basis, to make sure your costs stay as low as possible, whilst your return is as high as it can be. Twitter continuously tracks the activity on your page and our team of online marketing professionals know exactly how to use this data to your advantage.
To get started, please complete the secure form below giving us your website address and the address to your existing Twitter profile, if you have one already. One of our Internet marketing experts will then get back to you as soon as possible.
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