Blogging is one of the most popular and effective ways to promote your website. Since the introduction of social media, business and website owners can now keep in touch with both their existing and potential customers on a daily basis. This is vital to keep your brand at the forefront of people’s minds and a chance for you to gain new visits to your website.
The problem many people face is how do we keep our social media audience entertained on a regular basis, promoting our skills, without becoming boring and repetitive? Well, a great tool to tackle this is blogging.
Blogging gives us two main advantages when it comes to promoting our business websites:
It enables us to share our own knowledge with the world and answer questions that people want answering. Hopefully, people will interact and share our content with their friends, spreading brand awareness and increasing possible visitors to our website.
Search engines, such as Google, like to see that a website has content that is updated regularly. Also, by studying the social signals linked to each page (likes, retweets, +1’s, etc) they can gauge how popular a page is in the ‘real’ world. If the content is written well, is relevant and proves to be popular, then you can be confident it will strengthen your websites position in the search results.
With all this in mind, it is vital that blogging is done correctly to be effective. Here are our top blogging tips to help your business succeed:
1. Use A Good Blogging Platform
It is a good idea to use a platform that is easy to use and fully reliable. WordPress is one of the most popular blogging platforms out there and if you are looking to get started with a blog, WordPress should definitely be the first place to start. With it’s easy to use interface, secure plugins and endless support features, it certainly does lead the way in professional blog management.
2. Create Brand Consistency
Make sure your brand is immediately recognisable. The best way to achieve this is to always make sure your logo is prominent, that the visitor always has a chance to read more about you and keep your blog matching with the colours and style of your brand. You must also make sure that social sharing buttons are included on every post – without these, how would you expect people to share your content easily?
3. Think Information, Not Promotion
A blog is designed to be interesting and useful to readers. People don’t like to be sold things; we want to make our own decisions and not feel forced. Always make sure your blogs are written to be informative, and not just selling your company product or service. If the reader finds your blog article of interest, and they are after your services, let them come back to purchase on their own accord.
It is also important to remember that people buy from people, so ensure that you include your own personality in each post. People are less likely to interact with a blog article that resembles a corporate sales pitch!
4. Get Inspiration From Trends
Thinking up topics to write about is always the hardest part to blogging. A useful tip is to study trending topics around the Internet, to see what people are finding interesting and wanting to chat about. Using Twitter to study trending hashtags is a great way to spark up new writing ideas and questions to answer.
5. Be Creative
Making sure your blog articles are creative, will really make all the difference when it comes to people engaging with your content. Make sure each article has at least one eye-catching image and make sure your wording keeps the reader’s attention.
One of the latest ways to share blog content is through the ‘Pin It’ button. By including this button in your article, your readers can choose an eye-catching image from your post and ‘pin’ it to Pinterest, which becomes clickable back to the article source. This is a great way to attract new visitors – website graphics have never been so useful!
6. SEO Friendly, In Moderation
It is important to make sure each blog article is written well and has SEO in mind. This will include a good use of keywords, titles and descriptions, but it is easy to get carried away. It is more important to keep in mind the topic at hand and to ensure your content is unique. Write for the joy of writing and then give your article the once over at the end, to make sure it ticks all the SEO boxes.
7. Keep Updated
No one wants to read an article that is out of date. People are continuously browsing the Internet every day for the latest news and information, and they expect that information to be current. Therefore, it is vital that you keep your blog updated and set yourself time to sit down and write new articles on a regular basis.
Finding the time to sit down and write new articles on a weekly basis can be hard, especially when you have a business to run. So, sometimes it can help to employ a professional blog writer to manage your blog on your behalf. Many businesses now use these kinds of services as part of their online marketing strategy and are known to be extremely effective. If you would like our assistance with content marketing, then get in touch with us for more information.
Michael is a successful entrepreneur with a strong background in all areas of web development, online marketing, graphic design and IT. As the current owner of Improve Position, as well as a small range of other related businesses, Michael's enthusiasm shines through with his passion to help others understand and succeed in the world of online business marketing.
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