Social Media Marketing & Social Media Management

Social Media Marketing

Social Media is one of the worlds newest forms of online marketing and when used correctly, it can be one of the most powerful marketing methods at a busineses disposal.

Anyone in business understands that word of mouth is the best form of advertising. We can all talk about how good our own business is and the services we offer, but people are much more likely to listen when it comes from a happy customer who has experienced your offering first hand. This is exactly what social media marketing does for business; it allows businesses to build up personal relationships with their customers, increasing the chances of obtaining referrals through viral content.

Professional Social Media Management

Although many business owners understand what social marketing is, many do not know how to apply this to their business. This is perfectly understandable when you think that there are so many different social media platforms out there, with most of them being used for personal networking. Because of this, unfortunately many business owners rule out social media marketing as a serious marketing tool and as a result, miss out on the increasingly growing opportunities it can bring for both brand awareness and generating revenue.

Knowing the best ways that a business can use social marketing comes down to two main factors; how well you understand the needs of that business and understanding the benefits behind each social network. Although there are many different social marketing platforms out there, the important thing to remember is that they all offer different opportunities. Some are only suitable for personal use, some are a mixture of personal and business and some are purely for business marketing. If you do not understand what social marketing platform is best for you, then you are guaranteed to waste valuable time and resources trying to market to a customer base that simply isn't there.

This is where Improve Position can help with our social media management service. Our team has extensive knowledge in many different social platforms and understands how to get results from each, whilst keeping time and costs to a minimum. Our social media marketing service starts by learning about you and your business. Once we know your target market, we can advise what social platforms will be best for you and devise a bespoke strategy that will help you reach your audience profitably.

Social Marketing Platforms

Although our social media management service can assist with almost any social media platform, listing them all here would take up too much valuable time. This is why our social media management service focuses on the most commonly used platforms that we feel can suit most, if not all businesses. Anyone that is looking to get their business and its content viral, should make sure they are active on these platforms as a minimum:

Facebook For Business

Facebook is the largest and most popular social networking site in the world. No matter what your business does or who you target, your ideal customer is bound to be on this network. Our Facebook advertising service helps you reach these potential customers through a mixture of organic and paid marketing services.

Twitter For Business

Twitter is a great marketing channel for driving traffic and generating leads. 42% of Twitter users follow brands or companies, which means if you are not using Twitter for your business, you are missing out on a huge opportunity. Our Twitter advertising service helps you reach these potential customers through a mixture of organic and paid marketing services.

LinkedIn For Business

LinkedIn is a professional network used by many business owners and industry experts. The platform is used for a wide range of things, from industry specific news to company recruitment. Being active on LinkedIn not only means you are promoting your business, but it also means you are reaching many of the decision makers that are responsible for choosing you over your competitors. Our LinkedIn advertising service will help you maximise on this opportunity.

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Our team of professionals will make sure that your business is socialising with the right people and in the right way. Let your social media marketing campaign be handled by Improve Position and reduce your sales cycle time from days to minutes.

 


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