On-page Search Engine Optimisation (SEO) is perhaps the most important process in optimising a website, not only for better search rankings but also for a successful Internet marketing campaign.
On-Page Search Engine Optimisation (SEO) is perhaps the most important process in optimising a website, not only for better search rankings but also for a successful Internet marketing campaign. Every campaign starts from the website and if your website is not optimised for search engines and users, your chances for success are minimal.
On-page SEO refers to the process of optimising specific sections of your website content to make it more clear for users and search engines. The goal is to make sure that any given page of your website, from top to bottom, is relivant to a particular topic. It makes sure that when a search engine ‘crawls’ your website for content, they’ll know what your site is about and why they should send visitors to it.
Do I need On-Page SEO?
If you have a business website and rely on that site for enquiries and sales, then it is imperative that it is fully optimised for search engines and that starts with on-page SEO.
Many website owners invest in search engine optimisation techniques, such as; link building, blogging, press releases and social media. The goal of all these services is to increase the number of visitors to your site, with the aim of converting as many as possible into sales. The problem is that no matter what other services you are investing in, if your website pages are not fully optimised, you are more than likely throwing your money and time down the drain.
Search engines, such as Google, mainly rank a website on its content first, before taking any external investment into account. Also, if you invest in pay-per-click marketing, such as Google AdWords, your costs per click will be higher than a competitor who has made the effort to fully optimise their page content.
If you want a search engine to notice your site, and keep the costs of paid advertising to a minimum, always make sure your first investment is in on-page SEO.
Improve Position’s On-Page SEO Service
Exactly how much needs to be done to perfect your on-page SEO will depend upon the current state of your website. In some cases it’s a matter of small tweaks, whereas other situations require a fully-fledged overhaul.
Here at Improve Position, we take a full look at your website and suggest the vital steps you should be taking to get your website noticed. We will keep your costs as low as possible by only advising you on the services that we know will work for you, so no time or money is wasted. Some of the on-page SEO techniques that we use, include:
Rewrite Page Title Tags
Rewrite Meta Description Tags
Rewrite Meta Keywords Tags
Correct Erroneous Code
Rename Web Pages
Rewrite Image Attributes
Rewrite Headings Tags
Correct Spelling and Grammar
Fix Internal Linking Structure
Correct Navigational Issues
Create Robot Text Files
Create & Deploy Sitemaps
As every clients website will need a different amount of care and attention, we firstly need to access your website by carrying out a full website audit. Once this is complete, we will come back to you with a personal quote for the work required.
To get started, please complete the secure form below and one of our online marketing experts will then get back to you as soon as possible.
"I went to Michael at Improve Position for help designing a logo for my business start up. I let him run with a few of my initial ideas and am so pleased with the end product! Excellent and professional service that I can highly recommend."
Owner - The Salon At Room Twelve
"Mumma Love Organics started working with Improve Position to help improve our SEO efforts and overcome some core technical challenges we had been facing. Michael turned our company around within just a few months he is great to work with. He really cares about our brand like it is his own. The engagement is very professional and he delivers everything and more from changing our website to meet consumer needs to ranking us on the first page in google. He is very professional and responsive and the turn-around to get back to us on requests is always very quick. He provides detailed analysis and explanations of everything he does. I couldn’t ask for a better marketing service for my company. I would highly recommend Improve Position to any brand seeking to improve digital marketing efforts."
Founder - Mumma Love Organics
"Excellent! Am delighted with what I have received from Michael at Improve Position. Highly efficient, knowledgeable, delivered to the deadline as promised and excellent value for high quality products. Highly recommend!"