Web Development Services

Search Engine Optimisation

SEO offers a visible and effective search presence which leads to a considerable increase of sales, profitability, and cost efficiency for our clients.

Improve Position are experts in search engine optimisation (SEO); whether you are looking to improve the visibility of your website in your region or if you’re ready to take on the national (or international) market, we can easily increase the visibility and authority of your website and start earning enviable returns for your business. Search engine optimisation actually covers a wide range of search marketing areas, but when it comes to optimising your site to come up in search results, we offer two main areas; On-Page and Local SEO.

On-Page SEO

On-Page Search Engine Optimisation (SEO) is perhaps the most important process in optimising a website for better search rankings. Simply put, it is the process of improving your website content to improve its crawlability and keyword density, so search engines have a better chance of picking it up. Every campaign starts from the website and if your website is not optimised for search engines and users, your chances for success are minimal.

Local SEO

Local SEO simply means getting you more website sales from your local customers. By making sure your website content is fully optimised for local search terms, and is listed in the correct online local directories, your website will get more targeted traffic from local searches. Did you know that 1 in 3 online searches are from people looking for products and services just in their local area? If your business relies on local custom, then our local SEO service is a must!

Mobile SEO

Local SEO simply means getting you more website sales from your local customers. By making sure your website content is fully optimised for local search terms, and is listed in the correct online local directories, your website will get more targeted traffic from local searches. Did you know that 1 in 3 online searches are from people looking for products and services just in their local area? If your business relies on local custom, then our local SEO service is a must!

What is Search Engine Optimisation?

Search engine optimisation is the process of improving the visibility of a website or a web page in a search engine’s ‘natural’ or un-paid search results. There are many search engines throughout the web, but the main ones include: GoogleBing and Yahoo.

The process of SEO looks at 3 main areas:

  1. How each search engine works by their separate rules (known as algorithms).
  2. What people search for, by the actual keywords people type into the search engines.
  3. Which search engines are preferred by a websites target audience.

All search engines use ‘robots’ or ‘spiders’ to ‘crawl’ the Internet in search of good quality, popular and freshly updated content for their algorithmic search results. They will then position, or ‘rank’ that website depending how relevant its content is to a particular search query. Making sure your website is search engine friendly, to be found for the keywords that your customers are searching for, is vital.

The aim of SEO is simple; it’s all about making your online presence as positive as possible and driving highly targeted traffic to your website to make your business more money.

Is SEO Important For My Business?

Unfortunately, many website owners still do not understand that the days of simply having a business website and making money from it, are gone. The Internet is now saturated with millions of websites all competing to sell the same product or service. Customers now rely on a search engine to show them the best website for their needs, as it would be far too complicated for them to hunt it down themselves – much like we require a librarian to help us find a book in an over-crowded library.

Google alone now records over 2 billion searches a day, so if your website is not being found correctly in Google, your business is missing out on a huge number of potential customers.

The Benefits Of SEO

Deciding to hire a Search Engine Optimisation Specialist is a big decision that can improve your website and save you time and money. Some of the benefits of investing in SEO are:

  1. Brand Awareness – a high ranking website means more people see the name of the company and become familiar with the brand and its products.
  2. Targeted Traffic – search engine optimisation brings the paying customers to your doorstep, who are actually searching for your products and services.
  3. Long Term Cost Benefit – once you have achieved a good ranking for a specific keyword naturally, you will never need to pay for the traffic it generates.
  4. Brand Credibility – there is a higher level of trust when a visitor finds your website in the natural search results, rather than a paid advertisement, due to the fact that your site is known and trusted by the search engine for its relevance to their query.
  5. Your Competitors – keeping ahead of your competition in the organic search results can help boost the perceived position of your company in your marketplace.
  6. Page One – 75% of users never click past the first page of the search results, so if you are not on page one, then you may as well not be in the results at all.

White Hat SEO Techniques

Here at Improve Position, we only carryout the latest in ‘white hat’ SEO techniques that we know makes a real difference to a websites searchability. An SEO technique that is considered ‘white hat’ means it conforms to the search engines’ guidelines and involves no deception, unlike ‘black hat’ methods which do the opposite and can get you penalised or even worse, de-indexed from a search engine.

Activity Reports

We provide detailed results of your website SEO performance through a range of easy to understand reports. These reports include data about your traffic, top referring keywords and a full break down of search engine activity. If you are not sure what service is right for you, then contact us for a FREE SEO Report where we can recommend what service is best for you.

83%

Increase in Organic traffic

42%

Bounce Rate Down

38%

Average Visit Duration Increase

21%

Pages per Session Up

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