LinkedIn is the world's largest professional social networking site and is used for everything business; from publishing your latest articles to recruitment. Utilising display ads with LinkedIn advertising drives brand awareness and keeps you in your prospects' mind.
LinkedIn is one of the social networks that often gets overlooked, when it comes to social media marketing. Many people think that advertising on LinkedIn is for B2B only, due to the fact that it focuses on business connections. Many people also feel that it isn't worth the time, due to the fact that the audience is a lot smaller than Facebook and Twitter.
However, LinkedIn is a highly-targeted communications platform that offers fantastic marketing opportunity for many businesses. With more than 259 million members worldwide, it is a social network that should be seriously considered.
What Is LinkedIn Advertising?
Advertising on LinkedIn works in a similar way to both Facebook and Twitter; you can promote your business organically or use their paid sponsored advertising platform (LinkedIn Ads). If you are serious about getting good returns when advertising on LinkedIn, then LinkedIn Ads is the preferred route. LinkedIn Ads allow advertisers to reach a targeted professional audience of their choosing by creating bespoke adverts that can be set to only show to those people who best match the target audience. The result is increased traffic to your website or potential leads that are more likely to convert.
Hire A LinkedIn Campaign Manager
Getting setup with LinkedIn advertising is pretty simple; all you need is a credit or debit card and a few minutes to create your advert and audience criteria. However, continuously managing your LinkedIn campaigns is considerably more complex. If campaigns are not setup and managed correctly, not only will you not reach the right people, but you will end up wasting a lot of money in the process.
As you would assume, LinkedIn have their own interests at heart, when it comes to you advertising on LinkedIn. Obviously their advertising platform is designed to help your business, but as LinkedIn Ads is a paid service, their goal is to generate as much revenue for themselves as possible. So, although they offer support, it is vital that you have someone working for your best interests with LinkedIn advertising. This is where we can help.
Our social media marketing team will act as your LinkedIn campaign manager. We not only help you setup your adverts but we continuously monitor and adjust your campaigns on a daily and weekly basis. Our goal is to not just get your business in front of the right people, but to also save you money in the process by reducing your costs per click and sourcing new campaign tactics that are more profitable.
Start Advertising On LinkedIn Today
To get your business advertising on LinkedIn, get in touch with our team today by completing the secure contact form below. Our LinkedIn campaign manager will get back to you shortly, where we will discuss your requirements in detail and the options available.
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