Web Usability & Conversion Rate Marketing

The aim of optimising your website is not just about attracting visitors, but also about keeping them. Ensuring you are serving them the best user experience to keep them on-site longer or convincing them to make that final enquiry, should be the ultimate goal.

In these posts, we will look at systems such as WordPress and discuss how you can use various analytics tools to tweak and improve both the user experience and conversion rate of your site.

Google Analytics Event Tracking

How To Setup Google Analytics Event Tracking

In this post, I will show you how to set up goals in Google Analytics and how to set up Google Analytics Event…
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Understanding Google Analytics For Beginners

Understanding Google Analytics For Beginners

If you are looking for Google Analytics basics, then this article is for you. This is our guide to understanding Google Analytics for…
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What Is Google Data Studio

What Is Google Data Studio?

What Is Google Data Studio? Are you asking what is Google Data Studio or how to use Google Data Studio? Google Data Studio…
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What Are Facebook Instant Articles

What Are Facebook Instant Articles?

What Are Facebook Instant Articles? Facebook Instant Articles is a publishing format specially developed for improved viewing of article content on Facebook’s mobile…
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Removing Referral Spam From Google Analytics

Removing Referral Spam From Google Analytics

Last Updated: 22nd June 2017 (see the end of the article for details) Are you wanting to know how to block referral traffic…
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