Mumma Love Organics

Let us help you grow your business through the web

 
Mumma Love Organics is a family run business that is passionate about helping you to calm, soothe and comfort your baby. Their natural range of products include organic oils and balms designed with their three core principles at heart: Comfort, Settle and Sleep.
Website redeveloped in Magento to enable easy upload of products, blog articles and full inventory management.
Paid advert management for Twitter, Facebook and Google AdWords with advanced tracking to fully measure the return on investment.
ROI increase of 600% in visitors with 70% of sales coming from Google Search.
 

Challenge

Help them become established online by improving their website, ensuring everything is optimised correctly for search engines, manage their social media profiles and put them directly in-front of their customers using a successful pay-per-click marketing campaign.

Solution

We started working with Mumma Love Organics, alongside their original web developer, to make sure the site was fully optimised before their official launch date. Once the site went live, targeted traffic immediately started to come in, which highlighted the fact that the site lacked some advanced features of larger ecommerce based sales platforms. We therefore upgraded the site to use the industry leading Magento platform, so they could take advantage of the additional sales features. Alongside this, we devised a content marketing, social and link building strategy to improve their organic search presence, with supporting pay-per-click marketing services through Google AdWords, Facebook Ads and Twitter Ads.

Results

Our first step was to carryout full keyword and market research to source their most profitable keyphrases, then setup a competitive Google AdWords campaign to put them straight to the top of the search results for those terms. Running Facebook Ads and Twitter Ads campaigns alongside this enabled them to reach a wider, targeted audience and put them in touch with both existing mothers and mothers-to-be to increase awareness of the brand. Once these campaigns were up and running, it allowed us to focus on the organic side of the marketing, which included monthly link building, blog article posting and regular website updates. Since the launch of the improved website and marketing, Mumma Love Organics see a 600% increase in monthly website visitors with 70% of their total sales coming from our SEO efforts.

600% Visitor Increase

70% Of Sales From SEO

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