Well, another year has passed and what a year we had in 2016 here at Improve Position. I am happy to admit that 2016 wasn’t a year to be proud of in terms of our own marketing and website – I didn’t even realise that it had been over a year since we uploaded our last blog article until I sat down to write this one! Working as an online marketing consultant, I am forever nagging my clients to keep their websites updated regularly, but whilst doing this, I managed to neglect my own. The good thing is the reason for this neglect has been down to how busy we have been and how Improve Position has grown over the last 12 months.
What We Achieved In 2016
2016 see some big changes for us, with probably the largest change being our move from Bracknell in Berkshire to Felpham in West Sussex. It has always been a dream to live by the coast and our new location is around 20 minutes walk to the seafront. Felpham is a lovely little town just outside of Bognor Regis and has a friendly little village right by the seafront, with all the local shops and pubs that you would expect. We are around 15 minutes from Chichester and Littlehampton, and the larger towns of Portsmouth and Brighton are not too far away either. We are looking forward to many happy years here.
Here are just a small handful of the many projects that we had the pleasure of working on in 2016:
We launched a brand new e-commerce website for ARC Angel, who have created a unique home monitoring system for the elderly. This has been a very exciting project for us, as the product is brand new to the market and it is an honour to now be working with them on a regular basis on all aspects of their online marketing.
We have been working with Hannah Murphy for a few years now, producing various logos and graphics for her Globe Fit brand. Globe Fit is made up of various programmes based around dance, fitness and general wellbeing. In 2016, we developed a logo for her new Globe Fit Travel programme that focuses on all things travel related.
Abbey Horticulture was set up by Richard Smith with an aim to showcase a higher level of horticulture to both domestic and commercial clients. We had the pleasure of working with Richard to develop a brand new website using WordPress for his startup business, based upon some website designs he had already had produced.
The Empire Diner is an American diner based in Rivenhall End, Witham, Essex. We were approached by owners Angela and Mark, asking if we could help them with producing a brand new website for their startup. They needed to be able to update their menus and events online with ease, as well as have a site that displayed perfectly on all devices.
Claire Rich specialises in helping high-achieving business owners maximise their performance, wellbeing and success. After developing and launching a brand new website for Claire in late 2016, we are now heading into 2017 working on all aspects of her marketing, including; SEO, PPC and Email Marketing.
Now that 2017 is underway, you may wonder what we have planned for the coming year. Obviously, the first thing is always to stay focused on our existing clients, making sure they are always kept happy and the services we give them continues to generate returns for their businesses.
Second to this, we have some big plans in store for the growth of our own business. Towards the end of 2016, we started working with a new web developer local to us in Chichester. This has been a big help here in the office with managing our workload, which will now allow us to focus more on our own business over the next 12 months.
We have already started making some behind-the-scenes changes to our website, ready for a new content and social media strategy that we are putting in place. This will be supported with a more regular email newsletter for our customers, which is due to start going out in March. We have launched a new range of White Label SEO Reseller Packages, which is a service that became popular in 2016, as well as a new SEO Freelancer service for those small businesses that want a taster of our work. Finally, in the summer of 2017, we are planning to launch our new hosting side of the business, which will give various package options that can be purchased directly online with dedicated support through a new website.
We couldn’t be more excited about the coming year and I would like to take this opportunity to thank each and every one of our customers for their business in 2016 – without you, we wouldn’t be here and we look forward to many more happy years together.
Michael is a successful entrepreneur with a strong background in all areas of web development, online marketing, graphic design and IT. As the current owner of Improve Position, as well as a small range of other related businesses, Michael's enthusiasm shines through with his passion to help others understand and succeed in the world of online business marketing.
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